Congratulations on starting your own business! Have you already thought about what you want to achieve in 2022? Or are you still looking for inspiration?
We have something for you that can help you find your way and hit your goals quickly without costing loads of money or taking up huge chunks of your time: personalised stickers.
Now, you might think that stickers belong in playgrounds and children’s hands. That is not necessarily true. In fact, stickers have been used to promote businesses since Ancient Egypt.
Do you want to find out how you can make these sticky pieces of paper or plastic work for your startup? Then let us get started.
- Improve your product packaging
Product packaging is a great way for you to highlight different features of your brand to your customers – and it sells. 7 out of 10 consumers state that their purchase decisions are influenced by a product’s packaging.
Especially when you are just starting out, you might find product packaging daunting, or even too expensive. But with personalised stickers, you can achieve stunning results in minutes.
The beauty of personalised stickers is that you do not need any design experience to create them. Instead, you can modify pre-designed templates and elements to design your ideal artwork. There are stickers makers, like this one, that offer free online design tools that enable you to do exactly that.
On top of that, you can choose your perfect material to really emphasise your product’s quality. There are many different options you can choose from, ranging from metallic and clear looks to silver and gold or even fluorescent. These effects can elevate even the most basic packaging materials.
- Think about your shipping boxes
Product packaging does not end here. Consider the way you wrap your products post-purchase. That can be shipping boxes, envelopes, or shopping bags. These become an essential element of your customers’ experience.
If you are running an e-commerce business, this tip is especially important to you. The moment your product arrives at a customer’s doorstep marks the first physical interaction they have with your business. Make sure it is a great one.
Using personalised stickers, you can design personalised messages that greet your customers upon arrival. We love the idea of using your stickers as a packaging seal. This not only gives you a canvas to reach your customers, but secures your packages.
Stickers are easy to change and update, so switch out your personalised messages regularly to keep surprising your customers and create positive associations.
- Add them to every order
Speaking of positive associations, let us have a look at one of the most effective ways to use personalised stickers. When you add free stickers to every order, you can really tap into their superpowers.
Now, you might think that, as a small business, you cannot afford that, but you will be surprised. Stickers are surprisingly low cost, and when you order them in bulk, discounts apply that will take the price per sticker down to only a few cents.
When your customers receive free stickers, they will not think of them as advertising tools but instead, see them as gifts. Gift-giving ignites a psychological reaction called the rule of reciprocity. This means that your customers will feel the need to return the favour, which can take the form of a repeat purchase, a post on social media, or even a recommendation.
To give your customers the best possible experience, use waterproof stickers. This allows them to use your stickers in many different ways without compromising the look of your stickers.
What do you think of these three uses of personalised stickers? Are you ready to give them a try? Then we would love to hear from you! Please leave us a comment in the section below.