The importance and demand for video content are evident and essential in this digital era, where famous and “blooming” platforms such as Instagram reels, TikTok, Youtube, and webinars have become an enormous trend and enjoying the attention of billions. Especially in recent years, also as a result of the COVID-19 pandemic, many marketers and business leaders are already convinced that incorporating video content into their marketing strategy has numerous advantages in terms of engaging audiences, increasing sales, and improving brand awareness.
Today, already every company aspires to create video content, be the best one, follow trends, and attract as many customers as possible. So if you want to integrate video marketing into your marketing strategy but still think about why to do it, here are three reasons for that.
Drive more organic traffic
Organic traffic is one of the essential components for every website, especially for eCommerce stores, to engage more customers and increase brand awareness. Video content, due to its characteristics and attractive visual details, is able to engage even the laziest users, as visual content, especially video, psychologically is considered to be engaging and more preferable for users to watch. So videos with high quality will definitely increase the authority of the site and appear on Google often, therefore, driving more organic traffic.
Engage audience effectively
It’s proven psychologically that users like to consume visual, especially video content, more often than the other types. So involving video content in businesses and marketing companies’ strategies is a great way to effectively engage with your audience and improve relationships with them by building trust over time. Mainly if you sell services online, creating high-quality and engaging video content for your customers will attract them and increase the chances of high engagement rates and active interactions, and boost more sales.
SEO loves video
Search engines look for content with high user engagement based on additional research and statistics. And as we already clarified, video content has high effectiveness in engaging and interacting with an audience. So it’s evident that creating video content and fully integrating it into your marketing strategy is also a must for search engine results. Therefore, besides your website, post your video content on famous video platforms like YouTube, Instagram Reels, and TikTok to increase visibility and rank higher in search engines; as on the mentioned platforms, billions of active users daily seek engaging, educational, funny, and catchy videos.
It’s already apparent and 100% proven with facts that video content and video marketing play an essential role in the digital marketing and business world. The popularity of video marketing is not going to concede its position and expand popularity rapidly. Indeed, with the rise of smartphone users, voice-powered devices, and online meetings/events, there is a greater demand for high-quality video content from a broader audience in the digital marketing and business sphere. Implementing a video content strategy to help your business grow and increase brand awareness is not too late.