With the food and drink industry being one of the largest in the country, there is a great chance of success. Although the market is incredibly saturated, finding a gap in the market offers great potential to succeed, establishing your target audience and offering them something new and exciting. Whether you are considering starting up a fine dining restaurant, neighbourhood café, local delivery service or an event catering business, follow our top tips to get you on the path to success.
1.Pick out the right packaging
Although the packaging may not feel like a major part of your new business plan, first impressions count so ensure you make it a good one! Find food packaging which suits your range from not only an aesthetic perspective, but from a functionality one too. As you serve up your tasty dishes, ensure presentation standards are met, avoiding mushed up food and poor sizing by choosing boxes or containers that are designed for your cuisine. If you are going to be undergoing a home delivery service, opt for insulated packaging which will keep food warmer for longer and ensure they come with tight lids so you don’t have to worry about messy spillages during the transit process. Once you’ve found the perfect solutions, look into branding options, getting your brand image out there to reach a wider audience and create that all important professional feel.
2.Tried and tested approach
Trial and error is a key part of success for businesses across all industries; nobody gets everything right first time! Don’t rush into the process and ensure everything is in place when it comes to the grand opening, perfecting your recipes and undergoing thorough testing beforehand. Establish your target audience and base your offerings around this demographic, establishing price points, convenience and appearances to meet the demand of your target market. Once you’ve finalised your recipes, give them to consumers who fit into your target bracket and ask for their honest feedback, taking on board any negatives so you can improve your service and get it right before you officially open your business doors.
3.Sort out all of the legalities
The intricate nature of food and drink businesses mean there are a lot of health and safety requirements to consider. Start by contacting your local Trading Standards Officer who will offer crucial insights on your labelling and the legal requirements you must adhere to in order to comply with industry regulations. You should also contact your local council to sort out the legalities and ensure you have permission to trade, undergoing food hygiene certification and gaining an understanding of how to register as a business. Without meeting legislation requirements, it can lead to extensive problems down the line and could even result in you being shut down, losing out on all of your expenses. Failing to comply can also lead to a damaged brand reputation if knowledge of this makes it to the public eye, losing trust among your local consumers.
