Do you know that WordPress push notifications have taken the marketing practices to another level? Today the level of competition has made it quite difficult to get users’ eyes on your brand. At the same time, it is hard to retain existing customers due to a lack of user engagement on the website, or app.
Such issues led to the rise in the popularity of push notifications that further brought a revolution in the marketing world. Push notifications helped companies to achieve desired profits by analyzing users’ needs and expectations from the app and sending them personalized pop-ups based on customers’ interests.
In this article, we will be learning some treasured secrets about WordPress Push Notifications point after point.
- Don’t get too excited
It is always beneficial to send push notifications to the users but have you wondered how much is too much? For companies, any amount of push notifications is not enough but for the users, more than one or two pop-ups can develop frustration in their minds. So you need to maintain regulation on sending push notifications.
Your major focus should be on the quality of your push notifications and the quantity of them delivered.
If you follow this simple rule you will have lower chances of being opted-out by the users and much better chances of attracting their attention towards your website, or application.
You need to remember the fact that you are just sending these pop-ups on the user’s mobile screen to promote your product, or just ring a reminder bell on the user’s phone. Once the user will get friendly with your brand, your website traffic and app activity will show clear results of the number of visitors rising like crazy.
The lesson from this point is moderation is required when it comes to sending push notifications to the users. Push notifications are for bringing them to your website not chasing them away from your brand.
- Can’t afford to make mistakes
Push notifications are not for one particular person but aim to target a huge group of users. So if you made even a single error you might send a wrong message that might further lead to misunderstandings.
Usually, when push notifications reach your customers they appear different on different screens. Any oddity in the pop-up messages can lead to confusion among users that can eventually persuade them to opt out of your push notification services.
You need to offer a customer-satisfying experience through your push notifications as they are the medium of communication between you and your user.
You need to test your push notifications before sending them to your users as your push notifications are your interactive owl that carries messages related to the latest offers and newly added products on the app or website to your users. Do not let your efforts of carving those push notifications go into vain due to minimal mistakes.
- Do not lose touch with CTR
As we discussed earlier WordPress push notifications are the source of elevating the traffic volume of the website. You can successfully fulfill this goal by making some effort in the beginning. You might know about how Click Through Rate can help you calculate the number of clicks on your webpage. These statistics can help you determine whether you need to make changes to your website and how much the user is interested in your brand.
It is essential to design a call-to-action initiative based on user activity. For instance, a user visits your website by tapping on the push notifications on their mobile screens. The user has to scroll the whole website to look for desirable offers and discounts. Instead of making them do so much effort, you can simply post direct links to your push notifications itself making it effortless for the user to simply land on the part of your webpage where they prefer to go. Such changes make them want for more and at the same time satisfied with your services.
- Take it to the next level!
It is easy to attract the eyes of your users towards your push notification by making them desirable and creative for your users. Do not give users a chance to avoid your pop-ups that require extra effort from your side.
What you can do is add colorful images and logos and just limit your push notifications to texts and content. For instance, you can use certain funny emojis or maybe short videos that will grab attention from the user. Some companies create interesting logos and taglines which are imprinted on our brains. Such techniques will help you increase website traffic in a short duration.
- No one is interested in reading a thesis
In today’s busy world it is hard to catch up with deadlines. People hardly have time to breathe the air of relaxation which makes it even harder for the companies to make users interested in their products and services.
Now imagine if you will send long texts in the form of push notifications to your users they will swipe left to such pop-ups.
To avoid such ignorance from the users’ side, analyze their behavior, look out for their most recent search and maximum tapped products. Then create personalized and at the same time watch out for the number of characters in your push notifications.
You can use a one or two-word message strategy to make the user pay attention to your push notifications.
For the characters, 25 to 30 character limits can be your game for the title and 70-80 characters for the content body. More than this limit will snore off your customers right away. A maximum of 10-15 words should be your target push notification text limit to receive attention from the users.
WordPress push notifications are your best shot in developing your e-commerce business at a much wider level. So squeeze it to attain the juice of the success that you can achieve by carefully analyzing both pros and cons. Do not let go of your customers from your hands by making minor mistakes.
WonderPush has been offering web push notifications, mobile app push notifications services in a remarkable manner. The high-speed at which the pop-ups by WonderPush notifications reach millions of users today has made it the best platform to start your push notification journey. If you are interested in our services, feel free to contact us!