Have you ever been offered an advertising keychain? It is one of the most popular and also the most used giveaways . Normally this is not a premeditated purchase product: some are usually seen in impulse buy areas and they are acquired. The other alternative is that they were received by someone you know or, alternatively, by an entity as part of an event or marketing action.
Personalized key rings are a classic in corporate merchandising. Even for certain sectors, it is a great way to reinforce your brand image since they are perfectly related to your activity. For example, dealerships often give one out with the keys to the car being sold. Likewise, they can be part of the pack delivered by real estate agencies when signing the purchase or rental of an apartment. Likewise, all kinds of companies offer them at fairs and congresses with USB keys, pens, bottles.
Keychains and COVID-19
Given the situation with the COVID-19, the predictions could be that the popularity of these accessories would be lost. However, they have been reinvented to create models that align with current requirements.
Complicated moments should also be seen as an opportunity to explore new paths and this was the case for the custom keychains fobs last year, creating new anti-touch patterns to open doors and interact with buttons and panels without the need to touch them.
In short, despite the growing use of customizable masks and gels, they were able to adapt to the existing panorama, offering attractive options for companies that continued to bet on them as corporate gifts.
Benefits of donating key rings
Going back to the communication section, if the person receiving the personalized goodies has a good memory of the brand that delivered it, it is easier for them to use it frequently. This is how it is possible to generate visibility with promotional items and a keychain is an effective element for this.
But you don’t just have to think about selling vehicles and homes, as we’ve already commented. Another strong point of these goodies is that they can have a wide variety of shapes and customization possibilities. Therefore, it will be easy to adjust them to the desired brand image.
Thanks to the evolution they have had in terms of novelties, it is possible to convey seriousness and professionalism, make very striking key rings, convey the image of an environmentally conscious company with wooden models. Or bamboo. In addition, the materials and colors available are very varied.
This design flexibility is also reflected in their prices. It is very easy to find an option that suits the budget and advertising campaign you are planning. There are inexpensive personalized acrylic keychain models, other more original models in wood or models with the bottle opener option or even exclusive models of personalized engraved metal keychains.
A very versatile item
These gifts can have a large number of additional features. Some incorporate Bluetooth to be able to locate it with your smartphone when you cannot find the keys, an event that occurs with a certain frequency.
Others have USB sticks. In this way, this small object is part of a larger whole, knowing where it is at all times, and being easier to interact with the computer to manage documents, photographs, and videos.
Currently, there are more and more technological gadgets that we carry, requiring an available charging cable (either to connect it to an external battery or to another device) and, therefore, there are models that incorporate it with its corresponding USB connection.
Of course, there is no shortage of options that have accompanied us for years in the advertising market, such as those with bottle openers or bottle openers, being two classics that are always very popular.
In conclusion: are these effective corporate gifts?
Promotional key rings continue to be an effective and popular giveaway. Not only its own characteristics (useful, practical, adaptable to all kinds of brand images, inexpensive, with additional functions…) make it a widely used promotional item. We have seen that the outbreak of the pandemic has helped them to reinvent themselves, which indicates that they will be able to adapt to new trends or types of audiences.
Although there are changes in some events, they will continue to be very present and well received by the public. Have you ever received a keychain as a gift? Has your company used them as part of a promotion or advertising action? Share your experiences with us in the comments section which you can find at the bottom of the article.
Choosing the Right Design
Keychains are widely used in our community. Because of this, they have become one of the most popular printed promotions, and thus, People often have many choices in choosing their key. It is important to make your keychain transparent so that you have the results you want. In a perfect world, your customer will use a key chain for years to come, seeing your brand name on a daily basis, resulting in a strong awareness of your company or brand. We recommend the following tips to help your keychain stand out:
We recommend choosing a key with a reasonable value if your budget allows for the ability to provide the highest quality key possible so that your customers can use it for years to come.
Choose a strong key that can last; Remember, this item now has your logo printed on it linked to your brand; You want something that will last and serve as a symbol of your brand for many years.
Select the keychain link in your category. For example, if you are a Lexus or Audi retailer, you should choose the highest-end key fob depending on the product you are selling. Alternatively, if you are on a sports team, choose a bright-colored keychain with the colors of your team.
Welcome to contact us by email or find us in social media(many giveaway!)
Email: [email protected]
Instagram：@vograce_new @vograce_oya @vograce_yuying
Discord: Vograce Chat