YouTube is the second largest search network in the world, second only to Google, has over 1 billion users and over 1 billion hours of video watched every day. And for brands to stand out on the network, more than creating a channel, knowing how to gain YouTube subscribers is essential!
The more subscribers the channel has, the more your videos are exposed in good positions. That is, YouTube understands that if a channel has many subscribers, it means that it offers relevant content and, in this way, when someone does a search on the related topic, the most relevant channels – with the highest number of subscribers – are indicated to the users. users on the network.
Now, the question that doesn’t want to be silent: how to reach a greater number of people and gain more followers? That’s exactly what we’re going to talk about in this post. Follow the tips below!
How to get more subscribers on YouTube?
Easy way, you can purchase YouTube subscribers because conquering more subscribers on YouTube increasingly requires knowledge of the target audience, efficient marketing strategies, dedication, and professionalism. To help with this theme, we’ve selected some success tips!
Choose a theme for the channel
Shooting all over the place is a waste of time and money. Talking about different topics to reach a greater number of people is a path that should not be followed if you want to be successful in this social network. In addition, in this type of strategy, your channel ends up not becoming a reference for anything and is not recommended by people. The best thing is to choose a niche and delve into it.
Want a good example of a successful channel that focuses on a single niche? The Economic. He works only in the area of finance, talking all about the subject, giving investment tips, personal finance and also for companies.
The channel started in April 2016 and already has more than 800 thousand subscribers. This means that YouTuber Mirna has become a reference on the subject for all those people who will probably refer the channel to a friend who wants to know about the subject.
Find the keywords your audience searches for
SEO (Search Engine Optimization) needs to be used on your YouTube videos as well . It’s a great way to be found by search engines on this network. For example, within Google, you can do a video search and, even though it is a “web” search, videos may appear in the search result. This is due to the SEO used in them, so this is an important strategy to have greater reach and thus gain subscribers on YouTube.
The title of your videos must have the leftmost keyword and in the video description it must also appear. These techniques are also used in the production of content for blogs, but there are some that are specific to YouTube. See what they are:
- use attractive images in video thumbnails;
- insert a link to your blog and social networks in the description;
- use subtitles in the videos, which also makes it easier for the hearing impaired;
- put hashtags , from 6 to 8, for each post.
Invest in quality content that adds value
When you do a search on YouTube, it’s because you need information. What if, by chance, you end up choosing a video that seems to have good content, but watching it doesn’t help you at all? You will feel frustrated for wasting your time, you will dislike the video and you will certainly not subscribe.
This is exactly what happens to any other user if they find your video and it doesn’t offer, for example, what was promised in the title or what is in the description. Therefore, offering content that is really relevant is a great way to get more subscribers. Make content thinking about winning people over, making them love your channel.
A great example of a channel with relevant content is Manual do Homem Moderno . It addresses various topics with a focus on the male universe and already has almost 1.8 million subscribers. The content really helps people and they want to follow along with the tips as they are helpful.
Maintain video frequency and consistency
Video postings also need to have a frequency. At the beginning, you can determine, for example, 1 post per week. Also set the day and time and show on your channel banner what time of the week it will be so that everyone knows when you will have new content. Over time, you can increase your posting frequency. There are channels, for example, that publish new videos every day.
This frequency will depend a lot on the time it takes you to produce the content. After all, creating an agenda, a script, recording the video, editing and uploading it to the channel takes time. In addition, you still need to have financial resources, something that, over time, the channel itself can maintain .
Produce timeless content
Some people, with the desire to have many hits soon, end up producing content with the most talked about topics that week. The number of hits is really huge, but it only takes a few days or a new subject comes up and soon this video will have a very small hit rate – all of a sudden.
To have constant access, the ideal is to produce timeless content, also known as evergreen content. They talk about general and relevant topics. For example, the Nostalgia channel has more than 12 million subscribers and now YouTuber Felipe Castanhari will win his own series on Netflix.
On the channel, he talks about relevant topics such as politics, remarkable facts in history and other topics that are always relevant such as 9/11, entertainment and other topics that are constantly researched on the network. That’s why videos are getting more and more hits.
These are some tips for the brand to gain subscribers on YouTube and you can put them into practice today , even if you already have your channel, you can redo your strategy. Oh yes! One very important thing: don’t buy followers. This is a practice that is becoming more and more common, but it is just a waste of money.
YouTube doesn’t just take into account the number of subscribers to rank your channel well, engagement, like comments and shares are part of it. Having just a large number of subscribers is not essential to succeed in this social network.
Do you want to develop increasingly assertive marketing strategies to impact the brand’s audience? Read our post about YouTube Insights and understand what motivates users to consume videos on the platform!
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