Everyone is looking for the maximum value for their hard-earned money spent on a digital marketing agency, and rightly so because we must always put the money into good use. To achieve this financial goal, you must work with a marketing agency you can trust. The question is, how do you find a trustworthy agency?
We are writing to help people identify some of the frequent warning signs for agencies likely to defraud you or deliver results way below their promises.
How To Identify The Best Digital Marketing Agency For A Local Business
Here are some red flags/tip-offs to watch out for and help you choose the ideal agency for your local business. An excellent digital marketing agency is one dedicated to the success of your business.
Tip-Off #1: Undue Inclination To Commit New Clients To Long-term Contracts Of 1 Year Or More.
The best agencies are not overly focused on tying you to long-term contracts. Instead, they like giving clients the utmost flexibility to determine how long they should work together.
A bad scenario is a business contractually locked to marketing services that are not helping the business itself. Look out for an agency dedicated to delivering good results rather than merely maintaining you around as their client.
Solution: The best agency will not lead you to sign contracts and get you into relationships that are hard and complicated to exit.
Tip-Off #2: The Agency Does Not Assign A Dedicated Account Manager For Your Business – They Want You To Work With Them Through The Call Centre.
The best and dependable agencies will have an account manager or marketing strategist allocated to handle and supervise your business’ marketing needs. It is tedious to have to talk to a new person every time you call your agency for professional service/guidance.
When evaluating their suitability, be sure to enquire from the agency if they will assign an account manager for your account/business. Additionally, it is better if only one person is assigned to your account for easy correspondence. Check off any agency offering their marketing services for your business over the call center.
Solution: From the onset, you must ask the agency if they intend to provide a dedicated marketing strategist or account manager before taking on their services. Be prepared to move on to the next option if they will not avail a dedicated professional for your business.
Tip-Off #3: Agencies That Offer Inflexible & Pre-set Plans
No marketing product and package is a blanket solution for all local businesses. The best marketing plan is one that is sensitive to the goals of the business. For this reason, look for a digital marketing agency that is constantly alive to your goals.
Do not feel limited only to the marketing plans offered by an agency. Regardless of the available plans, the best agency should work something out to provide your business a custom-made strategy.
Solution: The priority is to find an agency that understands the objectives of your business and works for your business needs. Walk away from proposals that limit you to a specific plan without room for adjustments.
Tip-Off #4: Agencies That Deny You Access To Your Business’s Marketing Data
Always look for an agency that provides you will sound analytical data showing the impact of the marketing strategy on business performance. Also, avoid agencies that do not allow you to monitor the success of their marketing services. Marketing analytics only seek to improve the marketing strategies for your business, and there is no reason for hoarding your business’s data.
Solution: A good agency will avail clients of marketing data to help them build opinions and improve the existing marketing strategies. Also, it is your right to examine where your hard-earned money is being spent and how efficient these expenditures are. Enquire from the agency if they provide clients with market analytics before working with them.
Tip-Off #5: Agencies That Promise To Immediately Rank You High On Google
Whenever an agency promises to instantly take your business right to the top of Google search results with a week, ask how they will do it. It is only possible to rank your top of Google results within a week of signing up if the agency relies on paid advertising. Decline the offer if they promise to rank your business top without paid adverts; it is probably black-hat business.
Solution: Sign up for a marketing agency that appreciates the time factor when it comes to improving your business’s local search results.