Digital Marketing

Learn Digital Marketing from Scratch

Whether you are running a business or dream of becoming an entrepreneur someday, digital marketing is a vital part of modern businesses that is required in each step. From improving brand awareness to increasing sales, you need digital marketing to generate results. Even if you have a team of talented digital marketers at your disposal, having a clear understanding of the digital marketing activities to achieve the desired outcome will greatly benefit you.

There are many practical and well-designed digital marketing courses online free that you can easily get on the web. We don’t need to visit physical classrooms anymore to learn digital marketing and reap the benefits of the tools to boost your business. These free digital marketing courses are effective, and all you need to invest in them is your precious time. The only consideration you need is to find the best online learning platform from where you can get one such course.

Let us check out the fundamentals of digital marketing that help us create an effective digital marketing campaign:

  • Search Engine Marketing
  • Content Marketing
  • Inbound Marketing
  • Social Media Marketing
  • Email Marketing
  • Digital Marketing Analytics Tools

Search Engine Marketing

Search Engine Marketing (SEM) is one of the most important components of digital marketing. SEM is required for marketing several search engines by using Search Engine Optimization (SEO) or Paid Search Advertising (Google Ads or Bing Ads).


Search Engine Optimization is known as the process of optimizing a website so that it ranks higher in the organic results of the search engine. The process of SEO is a bit slower as compared to the Paid Ads. However, in the long term, it helps in generating better results.

As a beginner to digital marketing, you need to know that SEO is dynamic in nature and undergoes changes regularly. Therefore, you have to stay updated on the SEO industry and make changes to your marketing campaigns as and where required.


Paid Search Advertising (PSA) or Pay Per Click (PPC) is another vital component of SEM. PPC is faster than SEO to reach the target customers, but every time someone clicks on your ads, you pay.

Content Marketing

‘Content is King’; you must have come across this phrase. Content is important for every digital marketing campaign. Content marketing is the process to create relevant, high-quality content and promote it to the right audience. High-quality content should be free of plagiarism, having good readability, and rich in SEO keywords that have been used in the right context.

Inbound Marketing

Inbound marketing, another significant part of digital marketing. All the activities of the digital marketing campaigns come under the purview of Inbound Marketing, which coordinates all of these. The end result of this is an optimized user experience. The actual aim is to have a strong process for getting new customers, keep them engaged, earning their trust, and provide them with satisfaction.

Social Media Marketing

From school students to professionals from every industry, you can find almost one and all on social media sites like Facebook and Twitter. And with the help of Social Media Marketing, it has become much easier to reach the target audience.

As a beginner, you can start with Facebook and learn more about Facebook Paid Campaigns. Once you get a grip of the skill, you can further learn about Twitter, LinkedIn, and Pinterest marketing.

Email Marketing

Email marketing has been one of the oldest components of Digital Marketing. To become a good Email marketer, one needs to know the target audience first. It is no longer only about the content of an email; you also need to know the right tools and learn how to use these.

The other marketing techniques are used for finding customers, while email marketing is used to finalize the deal.

Digital Marketing Analytics Tools

Apart from taking care of SEO, SMM, and Content Marketing, you need to have analytical skills to be a successful digital marketing professional. You can start with skills like Google Search Console and Google Analytics.

Learning digital marketing certainly has a learning curve; however, with proper guidance, you can surely get better at it. Once you enrol yourself in a free digital marketing course, you can spend days practising the skills. Eventually, you will be able to understand who your target audience is and which tools have to be used at the right time.

Hope this article helps you a lot for understanding this topic. If you’re interested in free online courses with certificates, So enroll today on Great Learning Programme.

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