If you are a business owner and intend to survive and thrive in today’s era of Digital Darwinism, then you are here at the right place. Understandably, you can immensely benefit from the services and offerings of a high-quality digital marketing company, such as Globex Outreach; it is also important to integrate the following digital marketing and SEO strategies into your business plan!
The Integration of AI (Artificial Intelligence)
AI has introduced the biggest commercial opportunity for businesses that want to make it big in the upcoming decades. If you don’t want to find yourself stuck in a loop dominated by competitive disadvantage, it is time to include AI in your marketing and business strategies.
It has been estimated that the businesses that adopt AI are at a competitive advantage over the businesses that are still ignoring it. With the change in consumer behavior, we see that customers prefer AI-integrated businesses, products, and services.
Besides, if you want to reduce business costs, you can immensely benefit from AI-integrated tools and offerings, such as the use of chatbots.
Smart Speakers/ VSEO
Since 2020, we have witnessed a massive increase in the use of smart speakers, which is why voice search has become one of the top trending digital marketing trends in 2021 and beyond. It has been estimated that more than 50% of potential consumers will be using voice search this year, and the number of users is going to increase in the upcoming years.
It is expected that soon voice search will become the new norm, especially when potential buyers will be searching for information, products, and services, which brings us back to the use of AI (Artificial Intelligence), such as Google, Siri, and Alexa.
If you want to stand out in your respective niche and reach the number one spot in SERPs, ensure to include voice search in your digital marketing strategies. For VSEO (voice search engine optimization), we recommend integrating Google featured snippets. Also, make sure to include keywords that the potential customers will actually speak rather than write.
Post Stories on Social Media
If you are an avid social media user, you might know that Snapchat was the first social media platform to have introduced the feature of “My Story.” Subsequently, other social media platforms, such as YouTube, Facebook, and Instagram, followed suit.
The primary benefit of social media stories is that they are designed to disappear after short use, and digital marketers can use this feature for their benefit. Naturally, people have a fear of missing out, also known as FOMO. Some of the essential benefits of social media stories include the following:
- Cost-effective marketing strategy
- Constant connection with target audience and followers
- A boost in brand awareness and website traffic
- Opportunity to reach a wider target audience
You can also engage your followers by using polls on your Instagram stories.
Producing Quality Content
Despite the fact that we are moving on a different online landscape, content marketing still dominates SEO and digital marketing.
Besides updating your business website and providing your viewers with informative quality content, your focus should also be on ensuring that the content is written in a language that people use in their daily lives.
Apart from putting up quality content on your website, we recommend using infographics and updating the design and layout of the website. Don’t forget to make your page user-friendly.
Trust us when we tell you that the better the well-written and informative your content will be, the more it increases the chances of establishing the website as a credible and trustworthy source in the eyes of the potential target audience.
Include Shoppable Links in Your Posts
Another digital marketing trend has paved its way in today’s mandatory SEO and digital marketing strategies. If you analyze the emerging business trends that came to the surface during the pandemic, you will see an increase in e-commerce and the subsequent use of social media.
According to statistics, the number of social media has increased enormously since the initial lockdowns, and since then, it is increasing every day. This aspect is also the number one reason brands and businesses are integrating e-commerce and social media to boost their sales and increase revenue.
That said, businesses that want to stand out from their competitors include shoppable posts that allow their followers and target audience to make purchases without leaving their social media platform. If we look at it, we see that the underlying mechanism blends perfectly with the fast-paced world where everyone wants the solutions to their problems instantly.
It is estimated that potential customers are more willing to buy products when their ads pop up on their social media feeds, which is why businesses can render massive benefits by including shoppable links in their social media posts.
We are living in a time where things are moving and changing pretty fast, including consumer behavior. Businesses can no longer rely on educated guesses and their traditional business, SEO, and digital marketing tools if they want to stand out in their niche, which is why the adoption and integration of innovative digital marketing trends has become essential, more than before.