Introduction
Video marketing has become an effective way to capture the audiences’ attention worldwide. The Covid-19 pandemic period in 2020 has increased the need for video content related to multiple fields including education, work, entertainment and communication. As per a report, usage of video content on the internet has reached around 90 percent, and this count of digital video viewers is also continuously increasing every year. Marketers also prefer video content as a promotional tool. If you are looking for ways to create a professional video, read on to know the 20 things you need to follow.
20 Things to Know For Creating Professional Video
- Identify your Target Audience
Identification of the target audience is one thing you need to know before you start the process of video making. If you do not have a clear vision of your ideal audience group, your content and message will be lost. First of all, identify whom you want to be the audience of your video. After that, you need to find out the platforms they might be using and what content they want to see.
- Keep the End Goal in Mind
You should be clear about the goal of making the video. It can be brand awareness, lead generation, selling products, or anything. Keeping the goal in mind will help you create the right kind of video.
- Know the difference between hosting and posting
There are two ways you can use your created video. Firstly, you can host it on your website, such as an explainer video. It has the limitation that it will limit the reach of your video to more audiences. Another way is to post the video on some hosting site, such as YouTube. It can be a sales video.
- Promote your videos
Video creation is only a part of the video-making process, and it does not end without promotion. There is no use in making a video if it does not reach the right audience. Hence promotion is necessary to make it reachable to the right audience using social media platforms.
- Shoot from multiple angles
Shooting from different angles is a great way to keep the audience visually interested in your professional video. It helps make a product demo, how-to video, or a video showing you doing something rather than talking.
- Audio Quality
Audio quality is another important thing you need to consider in your professional video. Viewers will watch the whole video only if they can get what you are saying. You need to use a quality microphone, such as a low-cost shotgun microphone that picks the audio from the whole room reducing the noise.
- Attention-Grabbing Titles
Attention-grabbing titles are another thing you need to take care of to get organic views. The title should summarize what the audience will get in the video so that they feel attracted to watch the video.
- Editing
Editing is an essential aspect of video making that fills all the gaps in the process of perfect video making. Any video maker tool lets you create and edit the video to make it more eye-catchy. These video maker tool contain many beneficial features to make your video perfect.
- CTA Placement
A call to action is another element of a great professional video. It lets your audience know how to contact you. It need not be present at the end as not every viewer watches the video till the end. You can add the call to action somewhere in the middle too. Moreover, at the time, viewers get more engaged and are likely to take action.
- Write a Script
It is always the best idea to write a good script before you start creating a professional video. The Script gives the video content a proper flow and lacking which a video cannot be a great professional video. Moreover, a script written and approved by the right people can eliminate the need for a reshoot.
- Ample Time for the Shoot
Every shoot needs to get scheduled in advance. You need to spend enough time on the video making to give it a professional touch. Location and time should be scheduled to ensure the video shoot gets uninterrupted.
- Follow the Rules of Composition
Right composition is another thing you need for professional video making. Make sure to capture every necessary element telling the story of your video. Also, all the visual elements should be arranged right. Also, follow the rule of thirds, which says that your key element should be in the center with two-thirds of the space left free so that viewers focus on the right object or person.
- Vary your Transitions Smoothly
Another thing you need to follow in your professional videos is the smooth transition between the scenes. The presence of amateur cuts, sudden transitions, incomplete phrases, and inappropriate crossfades make your video look non-professional. Try adding transitions, such as fades, wipes, dissolves, experiments with angles, and add dramatic zooms.
- Lighting
Lighting has a brilliant impact on the quality of the video, and good lighting can give a professional look to your video in seconds. It is a must for indoor shoots. Use LED lamps for indoor shoots. For outdoor shoots, consider the weather forecast to get the best lights.
- Use Quality Camera
The video quality is of utmost importance. High-quality videos attract viewers. You can start using the phone camera as iPhones, and many Android phones have decent-quality cameras. You can also consider buying a pro-grade camera as well.
- Hire a Professional
There are many tips shared above in this article. If you do not have enough time for all this, consider hiring a professional proficient in doing all this. They are experts in making videos and get you the best professional video in no time.
- Choose the right video type.
Once the topic of the video is final, decide the type of video you will make. Some video types include screen recording, animation, whiteboard, typography, live-action, and other combinations. Some of these video types suit professional videos. Hence, pick the video type as per your video needs.
- Select the Right Location
The selection of video location is also a crucial thing for any video making, whether professional or casual. The right location can enhance the look of your video. It can be indoor or outdoor based on your video requirement.
- Avoid Shaky Footage
Stabilized footage makes a video successful as shaky footage gives it an unprofessional look and strains viewers’ eyes. Use a tripod or hold the camera well to get a stable shot. Some video maker software have the feature to fix the shaky footage. You can use that as well.
- Mobile Optimization
Because a massive part of the population that will watch your video will use a smartphone. If your video is not mobile optimized, you will neglect an enormous population. Select the thumbnails that are mobile-friendly, and make the video load quickly.
Conclusion
A video can be a perfect marketing tool when created with an innovative plan and a little creativity. Using videos, you can benefit your business by telling engaging stories and inspiring audiences to take appropriate action. You can create the best professional video by following the things explained in this article.
