The world of digital marketing has witnessed a significant shift from pictorial content to audio-video content. Videos make more impact due to their creative visuals instead of images that have limited benefits for demonstrating your brand.
Professionals working in digital marketing are often well versed in skills like storytelling, market analytics, etc. But amongst this wonderfully combined mix of marketing proficiency, one thing that they miss out on is graphics and visuals through the audio-video medium.
Read along to know five reasons digital marketing professionals should learn Video Editing.
- Videos capture more attention.
Videos can capture your audience’s attention better. Viewers easily connect with videos, so as with your brand. A compelling video can tell a brand story better than a piece of writing or an image with graphics. With the average attention span being 8 seconds long, it is difficult to sustain the audience’s attention for long. Use the first few seconds to capture your audience’s attention since those are the initial moments that decide whether the viewer will watch it till the end or not. Selling your story via a compelling video can work wonders, especially when it’s made with both creativity and brief information. People are more likely to pay attention to your marketing if it’s an Instagram reel or a YouTube short. These bite-sized videos are easier to watch and scroll to another one.
With more customised storylines, videos break down communication channels. As a one-on-one dialogue, you can build a voice and style for your brand that is accessible and catches customer attention. Instead of concentrating your efforts on developing a commercial message, provide value to the table. Make the content revolve around customers’ desires and requirements. To give your customer something to take away, create helpful and engaging experiences.
- They represent the brand image
Have you ever craved a McDonald’s burger every time you watch their catchy video where they artistically make a juicy burger? As the lettuce stacks over the bun with a chunky fried patty, so does your desire to go ahead and order one. That can be one of the most persuasive examples of how video editing brings in customers in a way normal campaigns cannot. A poorly curated video will indirectly hinder the image of the brand. Hence, when you edit videos by cutting out unnecessary clips, using quality transitions, and giving it a smooth flow from beginning to end, people are more likely to pay attention to what your brand has to say. A video speaks on behalf of the brand, so the importance of curating a finely edited video becomes a crucial priority.
Your brand must be connected with your company’s objectives and reinforce what your company stands for if you want to affect your audience. Effective branding gives your company’s content a consistent and recognisable feel. If your brand’s language and spirit resonate with a larger audience, it’s easier to grow and scale.
A video-based brand identity system is something that costs a little money upfront but gives a long-term blueprint for all of your video production needs. Consequently, you’ll save time and money and have a better chance of keeping your brand’s overall appearance and feel.
- Makes you stand out in the field
As a digital marketing professional, you must be in charge of a lot of the tasks, like managing emails, social media analytics, customer feedback, and a multitude of other tasks. In this case, video editing adds just another feather to your hat and has an exclusive impact on your profile. Your competence increases as compared to other professionals, which ultimately translates into better opportunities and a boost in your career growth. These skills magnifies your portfolio of expertise and makes you look like a candidate of authority. Learning to customise videos doesn’t mean you have to go through advanced editing, advanced system cameras and colour grading. You can even go for user-friendly tool like Kizoa that assists in making good quality videos with fewer efforts.
- Quality Check
Learning how to edit quality videos does not always mean you have to take up that task to yourself and churn out all the quality videos for your client. It sometimes makes more sense to hire a professional for doing the same task, thereby saving time and effort for other priority tasks. When the designer edits videos, you can conduct a thorough quality check and direct the editor to do the work according to the requirement. It becomes easy to customise and get the video edited more efficiently. It enables you to be in charge and be aware of the quality with which the video is edited. You can even know how much to pay the professional based on his work. The catch here is that just because you learned how to edit videos doesn’t mean you have to do it yourself. It can be helpful in a million other ways, and your expertise in the niche doesn’t go waste. tool like Invideo can be great to start with. It has a variety of themes and can even edit videos from a blank canvas.
Metrics to identify a good video
- View Count
- Play Rate
- Social Sharing
- Click-Through rate
- Conversion Rate
- Video Editing for a career shift
You can get started with video editing with some free tools available, but they can be difficult to use, even though they are easier than the professional ones. Taking some classes is your best chance if you want to shift occupations and become a Digital Marketer.
Some people prefer to attend in-person courses when learning a new skill, but this isn’t always possible. Live online lessons follow a similar format, with a real-time, remote instructor who can answer questions and take control of your monitor to demonstrate how to edit a video effectively.
Part-time or full-time training is available on weekdays, weeknights, or weekends. However, you should not directly jump into the alternative field before researching. It is not advisable to quit your present career abruptly and switch to another. Learn things parallelly with your job. After that, go for a slow and gradual career shift if the new field suits you and your interests.