Social networks have become allies for any business, even for local businesses: it allows them to broadcast their own messages apart from traditional advertising, interact with users and find out their tastes. The social networks can be an invitation for potential customers to visit the website or to come to the store, which, in the long run, will serve to boost sales.
Where to start in the world of social networks
To have a presence on social networks you need a professional profile. This type of account offers the same options as private accounts, such as posting messages, photos, videos, conducting surveys, or knowing the activity through graphics, in addition to other exclusive features such as the management and analysis of the traffic data generated by the publications.
The most popular networks are Facebook, and YouTube , Instagram, TikTok, and WhatsApp. So it is convenient to start with one of them.
Once the network is chosen: to upload content
The usual way of disseminating content on social networks is through a post, which is a publication that combines text with images or videos to which links can be added to direct users to the website or online store. This is how Facebook, LinkedIn, and Twitter work. Instagram also offers the option of creating stories, which are images or videos of a few seconds that are shared with followers for 24 hours and that can also appear simultaneously on Facebook, since they belong to the same company, Meta. They are useful for offering recent information, such as offers, and redirecting traffic to the web, as they allow links to be inserted. TikTok has a similar format.
The more interest these contents arouse in the public, the more likely they will be shared and reach other users who do not follow the business account. This is what is known as organic growth. Many companies choose to use their profiles to share useful information for their followers. For example, a bakery that offers advice on pastries or a beauty center that publishes recommendations on skincare. Likewise, including wit and humor in the publications can help to make them go viral, that is, to spread them quickly through the network.
A push through free and paid marketing
The reach of posts can be boosted through ads. Each platform has its own strategies, but the most common is that the network recommends the posts of the company’s account to users who do not follow it and who might be interested in the products and services it sells. These platforms charge for each click that users give on the ad. “Facebook and Instagram are the cheapest, under 10 cents per click. LinkedIn, the most expensive: about two dollars per click”. Usually, you pay in advance for a specific number of clicks.
Another good solution is to use free marketing tools. This type of free marketing tools facilitates the work of creating, publishing, and managing social networks or Internet pages.
There are dozens of free marketing tools on accfarm.com. Just choose the one that offers the best solutions for your needs.
Influencers also help boost sales through social media. These users function as prescribers because they have a large number of followers on their profiles over whom they exert some influence. To hire them, you can contact them through their own networks or influencer marketing agencies and negotiate an agreement.
Next step: listen and analyze
Taking care of the image in social networks is essential. Much of the reputation is played on this ground. And this requires actively listening to what users are saying about the business. If a bad review or negative comment goes viral, sales drop almost instantly. Knowing what is being said about the brand makes it possible to anticipate a crisis and limit its impact.