Growing your photography account on Instagram is a great shot to take. Since Instagram ensures high visibility for visual content rather than texts, it is a perfect platform to win views for your photography account. However, you need to consider the competition among similar accounts and find the key points that will help you stand out from other photography accounts.
This article will present five tips on growing your photography account on Instagram.
Why is Instagram influential?
Before we present the tips to advance your photography account’s performance on Instagram, let’s briefly discuss the influence of Instagram. Instagram is about pictures, eye-catchy visuals, and communication through it. Based on these facts, Instagram is a great way to grow your photography account since there is a match in the essence of the two.
Share fresh content
If you want to grow your photography account on Instagram, make sure you share fresh content regularly. Showcase your brilliant photography ideas and let your pictures resemble your creativity at their best. This way, you will engage interested people and organically enlarge your list of followers.
Use sponsored ads
Instagram enables its users to place ads for a detailed target audience and ensure more reach than you can achieve organically. To keep track of your tasks, you can use andcards, management software for proper organization and management.
You can boost your posts or stories with great CTA (call to action) and lead your ad viewers to visit your photography account and either follow your activities or arrange a photoshoot with you. Either way, you will grow your account using the Instagram ad feature.
Create reels with photos
As a photography account, you have no scarcity of photos. Photos from a single photoshoot have the chance to become a genuine reel and drive more traffic to your account than ever. Reels are an organic way to get more followers or have more viewers.
Indeed, the number matters only for statistics, but it is even more impressive when you increase sales through Instagram.
Make daily stories
Another tip to follow is making daily stories. As usual, quality over quantity is essential. Make sure you create engaging stories that will drive your followers to take action, such as visiting your account, clicking on the registration link in your BIO, etc.
In case you are out of ideas, do not hesitate to use the Ingramer story viewer tool to receive your dose of inspiration from your competitors and create your own unique stories.
Avoid giveaways
Finally, the best tip to follow is to avoid giveaways as much as possible. Organizing giveaways might be the fastest way to get many followers at once and consider your task to grow your photography account on Instagram completed, but what may happen next is quite frustrating.
The accepted experience suggests that the followers you gained during your giveaway will slowly unfollow your account, significantly decrease traffic, and harm your statistics. Therefore, do not engage in giveaways, as your gain will probably be less than your loss.
Wrapping up
Grow your photography account on Instagram by sharing fresh content, creating engaging stories and reels, having sponsored ads on those, and avoiding giveaways can be a great start. There might be several other tips on growing your Instagram photography account, but paying attention to these once you start is also enough.
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