Taking the digital world by storm, TikTok continues to be one of the top social media apps these days. With more than two billion and counting downloads internationally, it’s now the seventh most popular social platform. Users are allowed to create, watch, or share videos through this app.
Since its founding in 2018, TikTok has been one of the most preferred platforms, especially for the hyper-influential Gen Z. And because of this app, there are tons of viral trends that people have come to know. If you want to increase your TikTok follower count, there are several effective ways to do it. Read on to know how to gain more followers on TikTok.
1.Know Your Target Audience
The first thing you must do to grow your followers on TikTok is to identify your target audience. Users cover multiple niches, demographics, and locations. The content that works well for one specific group may not be the same with another. Thus, before you create a TikTok strategy, it’s critical to determine your target audience.
Once you’ve found out, create content for them. You can also look at competitors and influencers in your industry to see the kind of content they’re posting. Make sure you create content to educate and entertain your target audience so you can make real connections and increase your follower count.
2.Pay Attention to Trends
TikTok trends are a big thing on this platform. As you have noticed, a few videos use the same sound clip or follow similar outlines. The reason behind this is because that video is trending, proving its popularity. You can create the same video and take advantage of relevant trends. In addition, you can check out the discover page to see what music or hashtags are trending for inspiration; you can then use it on your feed.
3.Publish Videos at the Right Time
Timing is also a crucial factor to consider when posting a TikTok video. You have to determine the best time to publish your videos to see the most reach on your posts. Go to your business or creator tools and look for the analytics. Scroll down to find Follower Activity in the Followers tab, and you’ll be able to see what times and days your followers are most active. More so, it’s nice to keep a log of when you’ve published content, so you can test different times to see what works best.
4.Cross-Promote Your Posts
Yet another great way to gain more followers is to promote your posts on other social media platforms, such as Facebook, YouTube, Instagram, Twitter, and Pinterest. Wherever your target audience is, you should also be there. This digital marketing strategy works best since your content is not only limited to one platform. Spread your content so you can reach more audiences. There’s a big possibility you can also grow your followers through this, so share your videos on other platforms.
5.Collaborate with Other TikTok Creators
After all, TikTok is a social media platform, hence it’s social. As a result, you need to engage with other creators or influencers using TikTok’s duet and stitch features to improve engagement. The duet feature lets you place your video next to the other creator’s video so you can react or complement it with your content.
On the other hand, the stitching allows you to add your video to the end of the clip of the other influencer. Remember, influencer marketing is a brilliant tactic to increase your followers and grow your audience. You still need to create engaging content for your audience to enjoy it as much. However, this strategy comes with its costs. Depending on your budget, you may want to collaborate with micro-influencers with a highly engaged audience on TikTok to jumpstart your influencer marketing venture.
6.Do a TikTok Challenge
TikTok is known for its various video challenges. As you scroll through videos on your feed, you’ll most likely come across plenty of challenges. With this, it is highly recommended that you participate in the same TikTok challenges your target audience is engaging in. The most popular challenges are dance ones, so better show off your best moves and impress your audience. And if you don’t feel like doing any of these challenges, you can create your own.
7.Use the Right Hashtags
Just like on other social media platforms, hashtags are one of the key factors in helping you grow your followers. They make it easy to find collections of the content you’re interested in. You can use relevant hashtags, depending on your post. Never use general or trending hashtags in your captions if they are not related to what you post because they will look spammy. Hashtags are meant to help you expand the reach of your content, so better use the right ones.
8.Try TikTok Ads
In case you have a budget to spare for TikTok ads, you should try it out. This is best when you’re just starting because you have a foundation to measure what works and doesn’t for your upcoming content. There are several ads you can check out like the brand takeover or in-feed ads will be the perfect ones for you. You need to create your video content, so be sure to publish catchy videos that will get the attention of your target audience.
Get yourself ready and implement these effective strategies mentioned above to get more followers on TikTok. Each tip is crucial in the growth of your audience; thus, make it a point to consider these significant things and focus on them. Create high-quality content with call-to-action and publish it during peak times to get more reach.
From here, you’ll be in a better position to work on other ways to increase your followers. Always keep in mind your target audience and give them engaging and informative content to enjoy. So, are you ready to make a big leap in your follower count? Go try these things out and build a powerful TikTok following!