Ideally, a marketing mix should not only capture the attention of your prospective customers but should also entice them to visit your website. There are a multitude of techniques you can use to attract online visitors and increase the number of conversions. However, you must choose carefully and employ techniques that suit the nature of your target market and their preferences. In this article, we will look at how a good marketing mix should work. Hopefully, by the time you have finished reading this article, you will be more confident about the way you approach online marketing. You can apply the marketing mix to all types of marketing campaigns, even if you are using YouTube to build awareness. Note that YouTube channels can grow organically if you buy YouTube subscribers from the get-go, but a good marketing mix will ensure you make a lasting impression on your target audience.
Maximizing Audience Size
Ideally, you should aim to get as many people to view your website as possible. The more views you get, the more likely it is that people are going to be willing to opt-in to your email list or click on the links to buy your products and services. Ideally, the people who view your website should have a general interest in your brand and industry. For example, if you sell fashion accessories, it would make more sense for people who view your website to be interested in buying shoes, jewelry, accessories, or even sunglasses. Alternatively, if your website deals with medical equipment, it would make more sense if visitors were interested in learning about dental devices.
Relevant Websites
When choosing a marketing mix, it is important to ensure that the websites you pick up are relevant to each other. For example, if you are trying to sell dental equipment on a website targeted at young professionals, it would make sense to use language which is appealing to a younger generation. Likewise, if you were to list medical products on a website aimed at middle-aged professionals, you would be better off using a different language.
Having said that, it is generally advisable to offer visitors to your site targeted information and products. Ideally, this should be related to the nature of the business you operate. For example, if you are an electrical contractor and you want to attract people looking for electrical contractors, it would make good sense to have content on your site which highlights the services you provide as well as how you can help others. Likewise, if you wanted to attract people looking for computer repair, you could easily achieve so by providing a site with good, detailed instructions on how to fix a computer.
User Friendly
It is also important to ensure that the information on your website is easy to understand. This will not only enhance the visitor experience but also ensure that they return to your website time again. Ideally, it would be good if the primary language of your site is English. If this was not possible, try to choose a language that has become widely accepted as the primary language of internet users. Some examples include French, German, Japanese, Korean and Spanish. These languages are spoken by a large proportion of the world’s population and are likely to feature heavily when visitors type in phrases related to your product or company.
Multilingualism
Ideally, it would be preferable if your primary language was not English but rather one of the languages listed above. Because the majority of major search engines like Google and Yahoo will rank a website based on its relevance, having a website that has good content in different languages will ensure that your site will appear higher in search results. Furthermore, these websites will generally be easier to read and understand as well. For example, if a visitor was searching for the ingredients in a Chinese restaurant, the results provided by Google would likely be based on the keywords “Chinese restaurants” and “Chinese”.
Finally, it would be preferable if your website had some links back to your site from other sites offering similar products or services. Search engines love links pointing towards their pages, as they recognize that other sites recognize the relevance of your website to the user. Ideally, the more relevant links you have, the higher down the page the site will appear in search engines.
Conclusion
In conclusion, it can be said that creating a good website is an ongoing process. It starts with planning and developing a list of keywords that describe your product or service, then using these keywords in your website text and throughout your website. Your content needs to be written in a way that emphasizes the benefits of your product or service. You should also make sure that the links back to your site are relevant and placed within the right locations. Finally, you need to submit your website to all the major search engines so that your site can be found by all potential customers. The best way to achieve all these aims is to use a good SEO company that can build a website that will increase the number of visitors to your site and boost your brand at the same time.
