More recently, online live casinos have been a novelty. Time has passed and now they are already actively developing and introducing more and more innovative technologies. Artificial Intelligence is one such innovation.
What is this Artificial Intelligence? AI is specially designed computer algorithms that are already capable of much – to process, analyze a huge amount of information, as well as make predictions, and even make decisions that are unique to humans. Today, AI technologies are used in various areas of life – from sales and production to sports and medicine.
The gambling industry did not stand aside either. It is already actively using the most common class of Artificial Intelligence — machine learning. What is the role of Artificial Intelligence in online gambling? In fact, there are many applications of this technology. AI collects all the necessary information about users and processes it. This allows livecasino operators to understand the needs and requests of users, as well as to make accurate predictions of their behavior. From year to year, AI is becoming more and more popular because the number of online players is growing rapidly and this requires high-quality service. And it is AI programs that can easily provide this no worse than a team of live personnel.
AI and assistance to online casino players
Online gambling platform users leave countless requests for customer support. Operators are not always able to quickly and efficiently conduct the necessary consultation and solve the problem of each player as quickly as possible. But given that user requests are quite often similar, this is not so much necessary.
For this, chatbots with Artificial Intelligence have been created. They are able to quickly and constructively respond simultaneously to hundreds and thousands of customers. And only in case of any force majeure, any client will always be able to appeal to a real “live” consultant.
AI and personalization at the users request
Artificial Intelligence programs are able to carefully study the profile of each player. The information obtained allows them to personalize any page of the casino according to the individual requests of each user. Any games recommendations, as well as specific bonus providing and various promotions that are relevant at the moment – all this can be provided by AI.
AI and gambling addiction prevention
AI performs full identification of the player in order to prevent access to the live casino by those who are prohibited from gambling – minors, and people with gambling addiction. If with age everything is determined simply, then with the identification of gamblers everything is much more interesting.
How does Artificial Intelligence help in this matter? It analyzes the gaming history of online casino visitors, namely, how much time they spend on games, what bets they make, how they ultimately react to their defeat or their winnings. In case the AI notices any suspicious user behavior, it can block access to the game or the casino as a whole. And also limit a specific player by playing time, the number of bets, or the total amount of funds spent.
AI and cyber security
Artificial Intelligence takes care of the safety of both users and casinos. Acting according to certain rules, it checks each visit for fraud, and if it detects illegal actions, the AI reacts instantly. Artificial Intelligence prevents the leakage of users’ personal data, interference of third parties in the gaming process and financial transactions, and the creation of bots instead of real players.
Here are the main, but not all, methods of using AI in gambling. And do not forget the main rule – gambling should be treated responsibly, and may luck always be with you!