Here I am going to detail about digital marketing trends for 2022. Obviously the almost the 2021 is almost done. Here we talk about Digital Marketing Training in Singapore be ready on what’s going to happen on for next year so just to give you a little bit of good news well in Digital Marketing Changes in 2022 is here to stay. So, we need to have our ourselves uh pat in the back for still surviving this year and well good news is uh we’re still going to be on business up until we say so whether we like it or not and 2022 is a very optimistic year and uh since everyone is on online.
Our demographic has been constantly changing
in 2020 and uh consumers consumer behavior and consumer spending and even our mental health has changed ever since and even our attention span.
Which from five seconds is now has been shortened to three seconds so how we consume our infotainment and information on online has been shortened and of course, we need to consider the new generation of ourselves the genies. Who are really connected with influencers and social media celebrities as their models for in life and like I said uh earlier that ever since a pandemic begun began?
We have all been so connected with each other and communication is vital to us and speaking out listening and even listening has been important to us. Why us our strategy for next year should be optimized more on mobile and um our last point is that we need to be more transparent. When it comes to our messaging, and we need to have that kind of empathy. When it comes to selling because I know we are needed to sell us brands but since ever the market has changed and the landscape has already changed not everyone has that amount of money to spend. We need to be more considerable considerate. When it comes to selling our products online any questions.
Trend#1: Content marketing will be about content selling.
This essentially means that content should be created to support sales process.
Marketing teams need to have a strategic approach to content creation and align with different marketing strategies and the customer journey.
Quality vs Quantity remains supreme.
Trend#2: Become a ‘Thought Leader’ than a ‘Seller’
- Consumers would want to be educated than hear another salesman.
- Educational/Explainer videos will increase
- Blogging and vlogs and podcasting not only make you an expert of the field, ut it helps on the SEO.
- Transparency ad empathy matter to consumers
Trends#3: Hyper-targeted advertising and personalization will increase.
- As digital media strategies becomes too deafening, avoid banner blindness by stop making content look like a traditionally looking advertisement.
- Personalize your messages to representee audience groups.
- Non-standard sizes, coolers, and formats
- Test, test, and test!
Trend4#: Embrace interactive marketing
We are speaking about games, questionnaires, polls, contest, and interactive videos!
Events will be hybrid use this opportunity to connect with your audience through facebook and Instagram Live, Tik-tok, etc.
Trend 5#: Engaging with nonprofits
Customers and consumers support companies that have mission to help others, the community or even Mother Earth.
Note: Customers are more socially aware and demand accountability