It’s not always easy to be heard above the din of advertising. Therefore, a delightful technique to reconnect with customers is being rediscovered by many businesses and that is marketing via direct mail. Have we tickled your fancy? Probably.
Through direct mail, you may build trust and get people’s attention by giving them memorable experiences. Reaching out to elusive decision-makers as well as busy C-suite executives may become less of a challenge.
Using digital marketing is easy, and there are many different avenues to spread your message. Because of this, many companies constantly turn a blind eye to direct mail. But this doesn’t have to be the case with your business! Check out this link https://www.navistone.com/blog/direct-mail-services-pricing to discover more about the option of direct mail for your company.
You should consider direct mail marketing in your subsequent campaign for many different reasons. We’ll be more than happy to explain them below:
Everyone loves a good mail day
Many people’s lives now revolve around digital media, whether at work or home. According to research, about one-third of US consumers have struggled to keep track of all of their digital devices and subscriptions. Yet, research by the US Postal Service in 2021 indicates that direct mail is a viable option.
Gen Z, the survey’s youngest customers, report the highest levels of anticipation for receiving mail (72%). Also, after receiving pertinent direct mail, 38% of respondents went online to learn more. Sounds awesome, right? Who knew the younger generation would be interested still in mail?
You should also know that 70% of Gen X surveyed place direct mail ahead of internet communication as the most personal method of contact.
Nevertheless, the majority of polled young adults believe that physical letter is safer than electronic means of communication. These consumers are also the most responsive to direct mail in terms of doing the desired action, such as checking out a website or making a purchase in person. Check out this page for more.
Growth strategies like ABM require close cooperation between marketing and sales departments. These groups focus on providing individualized service to their most important clients.
Direct mail has many advantages over other forms of marketing, including higher response rates, more creative freedom, and GDPR compliance. So even if you can’t get in touch with a customer by email, you can still create a meaningful interaction.
Reaching more customers
Despite the fact that the number of people living alone is on the rise, the majority of American households still consist of two people or more, as shown by the most current census statistics (72%).
More grown offspring will be reliant on their parents for financial support in 2022. This includes 1 in 5 men and 1 in 6 women between the ages of 25 and 34. But why are we telling you this, exactly?
Well, amazingly enough, a letter delivered to a residence is more likely to be read by at least one member of that family. In addition, the vast majority of consumers (72%) read direct mail the day it is sent.
Less crowded than the email inbox
By 2025, experts predict that daily global email volume would have increased to above 325 billion. In 2022, weekly email blasts were delivered by 34% of marketers, with another 26% sending emails multiple times a month.
In contrast, just 361 pieces of direct mail marketing were sent to the average U.S. household in 2021. That adds up to fewer than 400 letters during the year. Direct mail has significantly less rivalry simply because of its smaller size.
How much does direct mail cost?
The answer we’ll give you is somewhat tricky and divided into multiple parts. But bear with us! Depending on the scale of the direct mail campaign and the company’s budget, the rates can vary widely.
Graphics, type of collateral, copy, personalization, printing, number of mailings, and postage are just a few of the variables that might impact the final price of direct mail marketing campaigns. To further cut costs, some businesses manage their own design and copywriting, while others construct and use their own mailing lists.
Yet, many businesses outsource this work to specialized agencies and contractors, allowing them to focus on their core competencies. The final cost for these businesses is substantially higher.
Prepare your campaign’s mailing list and budget first. If postage costs are your main issue, the US Postal Service’s calculator will help you out.
It’s true that there are some high costs associated with direct mail advertising, but the process can be simplified in easy and inexpensive ways.
Let’s pretend you’ve decided to send out promotional letters to all of your clientele. In order to automate individualized direct mail to customers, you can employ a CRM with a number of different organizations.