A simple site search bar and seemingly inherent filter options are the two most basic sections of your Shopify store. Without them, customers have to comb through every product to find what they need. But it’s a good idea to keep in mind that the Shopify filter app and Shopify search app aren’t just functional features, they also influence how your customers view your store’s product listings.
Read on to understand how important filters and searches are in Shopify stores before you go out there and pick the Shopify filter app for your store.
What is the Shopify filter app?
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Shopify filter app gives customers the ability to browse through each product based on different criteria, like latest or best-selling items, material, colors, or price – any product specifications your Shopify listing might have. Therefore, visitors can narrow down their search for specific products in a short time.
Shopify filter app reduces greatly the amount of time that your customers spend sorting through pages and pages of products to find what they need.
Differences between Product Filter vs Product Search on eCommerce sites
The search bar and filter are the most basic parts of a Shopify store, but they’re also the most essential. Without them, customers have to search through every product in your Shopify store to find what they’re looking for. Without them, it’s like visiting a convenience store where the frozen food is placed right next to a clothing rack. There’s no organization or floor layout whatsoever, just a pile of stuff. Customers will immediately leave such stores.
It is important to keep in mind that the Shopify filter app and the Shopify search app are not the same things. They both work well to help customers get what they need faster, but they offer different options for searching your store.
Shopify filter app: This is a tool designed to make it easier to navigate through store inventory using different filtering options based on the viewpoint of customers. Therefore, customers can find the relevant products to their intent. It gives an easier experience to browse through your store’s products.
Product search app: Product search provides customers with the ability to directly browse through your entire store based on specific keywords in product titles, descriptions, images, etc. It lets customers quickly find what they want.
Why Are Shopify Filter App and Search App Important?
1. Shopify filter app improves customers’ shopping experience
Shopify filter app and Shopify search app can be of great value to the shop owners as it enhances customers’ shopping experience. They’re essential parts of any online shop because customers need easy access to products if they’re going to make a purchase. If it takes too long to find a product, they’ll either give up or become frustrated and leave the site.
Customers can shop through products without the obligation of searching through hundreds of product pages each time they gain access to your online store. Products are displayed in order of relevance. And it’s easy to find exactly what they’re looking for, based on different criteria that speak for their interests.
Shopify menu filter removes the time-consuming search process and allows visitors to obtain more items in less time, which provides them with a better shopping experience.
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2. It improves your store’s product visibility
Customers can quickly filter out products in search by using the Shopify filter app. Therefore, they can see all products in the order that is most relevant to their search, and that’s what helps them discover desired products quickly. When visitors use filters and search, it allows your store to surface products that might otherwise be buried in the site’s extensive collections.
With a Shopify menu filter feature, customers can see all the available items on a page before they click on any one of them. This makes it easier for them to scan through each item and select the one that appeals to them most.
Customers can view the most relevant items first and then select multiple products from the page. They can see all their options in one place and choose their favorite ones quickly. If a customer has to move back and forth between pages to locate the discounts, for example, the product filter helps them to avoid this.
3. It improves the look of your shop’s layout
Your Shopify filter app can also give your shop a more professional look and improve its overall impression, especially if they are integrated into a professional theme.
You should not forget that this neat-looking product presentation helps establish a good shopping experience for customers. Shopify menu filters are simple, uncomplicated, and clean, which makes it easy for visitors to navigate through your store. They set your store apart from others, which is important when you’re selling luxury or high-end items, for example, and you need to stand out from the competition.
4. Shopify search app with filtering feature helps your store turbo-charge conversion and sales
Building your Shopify store with the help of a powerful search app and diverse filter options is a cost-effective way to improve sales, regardless of store size.
Remember that customer experience influences consumers’ shopping habits in many ways. If customers can find what they want quickly, then they’ll turn into returning customers. A good customer experience has a positive impact on overall sales and customer loyalty too.
With the Shopify product filter & search app, you are able to increase your online business as more visitors will find it easy to get what they want directly from your website via filter options and smart instant search. Customers like quick access to products and product filters help them to locate products fast and easily, which brings an increase in the frequency of their purchases on your site.
→ Did you know? Boost Product Filter & Search has helped Esports Gear increase conversion rates by 29%. Learn more about our case study here!
Conclusion
The Shopify filter app and Shopify search app are must-have tool to any eCommerce website. They reflect the level of product expertise you have and how closely you understand your customer’s needs, so ensure that you equip your Shopify store with these tools. They’ll definitely increase customer satisfaction and then help drive sales into your store significantly.
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