When people want to buy a new product or need a service, the odds are they’ll do a search for it online. Whether it’s something local or a product that can be shipped to them, they’re likely to click on a link in those search results and make a booking or buy. Therefore, your search engine ranking is extremely important. You no doubt want to be on page one of Google, but how do you get there?
Use SEO professionals
The process of getting your links to rank higher is known as search engine optimisation, or SEO. SEO has two main aspects, on-site and off-site.
On-site SEO techniques include:
- Having relevant, up to date content
- Becoming an authority on a certain topic
- Optimising places like your headers
- Including internal and external links
- Adding relevant keywords – you may need to do some research into this
Off-site SEO is the name given to any activities that are done off your site but exclude paid advertising. For example, having links to your site from relevant pages or using social media.
SEO is extremely important to your business, so it’s worth investing in having a professional SEO audit. King Kong’s SEO team can help your business climb the rankings by using a wide range of techniques that can help you become more visible organically.
Link building is a key part of SEO
SEO isn’t just about content. Link building is an important part of SEO, and getting your business noticed in other ways too. There are lots of link building tips you could try out, and it’s important to know the best practice to get the best possible results.
Many businesses pay for links, for example from reputable blogs and authority sites, but there are also ways you can get free links to your site. For example, some local authorities have free business directories where you can register your details. It’s worth ensuring that you are listed on sites like this, especially if a lot of your business comes from the local area.
Register with Google My Business
One thing you can do that is free and takes minutes is to register your site with Google My Business. This is especially important for small, local businesses, as it literally puts you on the map. Google is the most widely used search engine, so it makes sense to make sure your details are correct when people search for you. Look at your basic listing information as well as opening hours and contact details, and update them if needed, so you don’t lose customers due to incorrect listings.
When people search for your business online, you want to be top of the search rankings and ahead of the competition. While this may sound like an impossible task, especially for a small business, you may be surprised how easy it can be. All you need is the right SEO team to make your site more visible, and you’ll soon see the benefits from being on the front page of Google.
