Search engine optimization is the core of online advertisement. The rank which Google’s algorithm provides to your website can prove to be everything. Link building is one key part of SEO strategies — so much so that companies use professional link building services to make sure that they get this part just right.
On paper, link building is one of the easiest things to understand — it is a simple hyperlink from one website to the other. However, it is also the most difficult part to get right, and if you get it right, it is sure to boost your ranking a lot.
So, if you are trying to learn about link building and how to improve on it, then you are at the right place. Before jumping into the tips and tricks, we first got to understand why link building is important.
Why is link building so crucial?
Basically, when some website places a link to some other website, Google’s algorithm thinks that it deserves a higher rank. It thinks that the website is highly relevant for the keyword that was used there.
Now, link building does take quite a lot of effort to get right, but those who are able to build links successfully will see exponential growth in traffic. How this works is when high-quality links with already high organic traffic point to your website via links, your ranking on Google boosts up and in turn causes your website to receive great traffic.
You can already see how link building can be important; here are some more reasons to put your focus on link building:
- It will help your website gain a higher rank on Google or any other search engine for that matter.
- Google will be able to search through your website for new pages much faster.
- Google will be able to trust you more as a business, and your credibility will increase.
- You could easily see a boom in your business from the increased traffic on your website.
- Building backlinks to increase organic traffic.
Now that we’ve understood its importance, it’s time to dive into the tips and tricks to improve link building.
Links need to pass through PageRank
PageRank, PR for short, is an algorithm that is used by Google to rank different web pages in their search engine. In simpler words, it is how Google measures the importance of a website. Google measures the importance by calculating the number of links to that page from other websites. The higher the number of links, the higher the importance.
If you want your website’s link to be clicked on, then you’d want that link to stand out from the rest of the texts. If a link has features that don’t make it any different from the rest of the text present there or if you use the same font type or you place the link at the foot of the article where most users won’t click on a link, then it can really hurt you in the long run.
If a link is placed in the main portion of the page and is placed there with a different font or different color, it will be enough to make it stand out from the rest of the text. If it stands out, it is more likely that someone will click on it, and when that happens, it will easily pass along a good amount of PageRank.
Increase the amount of ‘Followed’ type links
You may think that paying different websites to just hyperlink to your website doesn’t sound very complicated and should achieve link building fairly easily, but that is not the case. Not every link can pass PageRank and improve a website’s rankings.
There are different attributes that are applied to links, and here are the main ones that you need to know about.
● Rel = “nofollow”
Links that have this attribute associated with them make Google know that they shouldn’t be crawled. They also tell Google that the two websites should not be associated together in terms of rankings.
● Rel = “sponsored”
This attribute tells Google that the link present on the website has been paid for. These types of links also don’t pass through PageRank. This is the reason why paying for links isn’t such a good idea. It has its benefits, but it’s limited when it comes to link building.
● Rel = “UGC”
UGC, which stands for user-generated content, showcases that links are made from forums or comments and indicates that they were not placed there originally.
What you want in your links are “followed” links, as they indicate no attributes preventing your link from passing through PageRank. A great link-building profile contains a high number of these links from good-quality sources.
As mentioned, link building can be difficult and take a lot of time to get right. You can always contact link building service providers as Outreachbee.com if you are not too comfortable doing this yourself. This type of companies can manage your link building campaign from inception to completion.
However, if you do decide to work on it yourself, then keep these tips in mind. Furthermore, if you have great content that people would want to read, then you will have nothing to worry about.