If you have wondered why have a website, the truth is that we are not surprised at all.With so many online marketplaces, social networks, and business messaging apps at your fingertips, it’s tempting to try to do without a website. But if you don’t have it you will miss many opportunities.We can help you with anything you have on your website, I need a website for my business.
Here’s why having a website is important
Maybe you really need to be convinced to have a website or an entire site for your business, or maybe you already know why having a website is important and you’re just checking the facts.Either way, we’ve rounded up 8 reasons why a website should be in your plans.
- You can reach new customers
Gone are the days when the only people who knew about your small business were your neighbors or customers looking up your number in the phone book.Don’t know what a phone book is? It doesn’t matter: with a website, anyone, anywhere, anytime can find businesses.Even small business owners can gain global visibility thanks to search engines. Here’s why you need a website to reach new customers:
Your site or web page can be found through organic search
With consistency and smart keyword usage, your search engine optimization ( SEO ) can pay off. SEO helps your site or web page appear in search engine results. The more optimized your site is, the more visible your business will be.
Websites help publicize your location
If your business has an offline presence, such as a store or office, you’ll want it to show up in search engines. That way potential customers can explore.More than literally putting your business on the map, your website is one of the best places to showcase what’s happening in your physical locations.
It’s part of your marketing funnel
If you’re marketing on social media or paying for ads, you’ll need a website to make sure new potential customers stay interested in your business.Think about how you interact with a business before making a purchase or request. Wouldn’t you like to learn more?
- You will gain credibility
Another big reason you’ll need a Shropshire website designer for your small business is to give it some well-deserved credibility. As the owner, you know you did a great job, but you have to make sure everyone is convinced. A website will help.Beyond the fact that you are in complete control of how your business website looks, here are the reasons why having an online presence will make you more credible:
Your competitors will have websites
Small businesses often have to work hard to gain visibility. No matter the niche, chances are you’ll have friendly rivals.To ensure that your products or services are constantly visibleyou can create a website or web page that stands out from the crowd and appears in search rankings.Even if your business has a beautiful physical store or a loyal customer base, without a website you will be providing new business opportunities to your competition.
It is the perfect place for opinions
People will talk about your business whether or not you have a website. But one of the best ways to capitalize on the inevitable reviews is to include them on your site.
You can build a brand
If you have a handful of thriving social media profiles, you may be wondering, “Why have a website to build my brand ?”. That depends on your goals. While social channels can make your brand relatable, a website will give it longevity.Having a website or web page for your small business allows you to control how things look, feel and sound for your customers. Here’s why it’s important to have a website to build a brand:
It’s designed on your own terms
Whether you hire a web designer or create a website yourself, every design element can be tailored to your business needs, from color schemes to typography.Consistency is key when creating a brand. And having a custom website will help make your business identifiable.
It is a home for your products
Thanks to online marketplaces, retailers could easily ask themselves, “Why have a website if I’m selling products somewhere else?”. Well, your business website or website is a place where you can really showcase your products. Anywhere else you will have to work hard to stand out from other companies.By using high-quality web design to sell products you can create a recognizable brand in your own eCommerce.
Helps develop a tone of voice
Brand identity is as much about how you interact with your customers as much as it looks. How do you welcome visitors to your site and describe your product or service?. Connecting with people is important for small businesses and the easiest way to do it online is with a site or web page where you control the copy
Help with customer service
Growth is great and scale is exciting, but let’s face it: life as a business owner doesn’t stop, wouldn’t it be nice to reduce your workload?. Websites can help. Instead of spending all day talking about queries and problems, your site can be the first place customers go.Make it super accessible to people and you’ll have more time to catch up on other business needs.
This is what we mean:
You can set up a contact page
- It does not have to be a separate page. If you want a one-page website, leave space for your contact information in the design.
- You can fill out a contact form or simply provide your email address so people can ask any type of question. It will save you phone calls.
- You can also set up a chatbot. AI is the future and chatbots are pretty smart these days. Even urgent problems can be solved this way.