Technology

Overview of Google Adwords Advertising

If you’re considering spending any money on advertising quang cao google to reach your target audience, it’s best to spend it in the right place. That is, somewhere with over 246 million unique visitors, 3.5 billion daily interactions, and an estimated ROI of 700%. That place can only be … Google Ads ads.

Google Ads was launched just two years after the website “Google .com” became the most popular website in the world. The advertising platform appeared in October 2000 as Google Adwords, but after some rebranding in 2018, Google Adwords was renamed to Google Ads.

Given Google’s vast reach, chances are you’ve seen (and probably clicked on) Google’s ads at least once…and similarly, your potential customers are clicking on them, too. Dich vu quang cao Google Ads.

In this article, you’ll discover what Google Ads is and what you need to know to get started advertising on Google. We’ll cover platform-specific features and walk you through how to optimize campaigns for the best results with your ads.

What is Google Ads?

1.1. About Google Ads

It’s no secret that today, the more focused and detailed your paid advertising campaigns (Paid Campaigns), the more clicks you generate – leading to a better probability of acquiring new customers.

This is why Google Ads is becoming increasingly popular among businesses in many different industries.

Google Ads is a paid advertising platform, which belongs to the so-called pay-per-click (PPC) marketing channel, where you (the advertiser) pay per click or per impression. (CPM) on an ad.

Google Ads is an effective way to drive quality traffic or the right customers to your business. They are people who are looking for products or services that match what you are offering.

With Google Ads, you can increase your website traffic, get more phone calls, and increase store visits.

Google Ads allows you to create and share the right ads (via both mobile and desktop) of your target audiences.

This means that your business will show up on search engine results pages (SERPs) at the time when your ideal customers are searching for similar products & services. the product you are selling through Google Search (Google Search) or Google maps (Google Maps).

This way, you’ll reach your target audience more appropriately and at the right time for them to click your ad.

Note: Ads from this platform may also spread across other channels, including YouTube, Website Blogger, and the Google Display Network.

Over time, Google Ads will also help you analyze and improve your ads to reach more people so your business can achieve all of your ad campaign goals.

Plus, regardless of the size of your business or your available resources, you can tailor your ads to your budget. The Google Ads tool gives you the opportunity to maintain your monthly limit and even pause or stop your ad spend at any time.

1.2. Why should you advertise on Google Ads?

Google is the most used search engine with 3.5 billion searches per day.

Not to mention, the Google Ads platform, which has been around for almost two decades, is an experienced platform in the field of paid advertising.

Google is a place used around the world to ask questions, the answers come from paid ads and organic (no charge) results.

And, according to Google, advertisers earn $8 for every $1 they spend on Google Ads. So there are a few reasons why you might want to consider using Google for advertising.

If you need another reason ?

Your competitors out there are also using Google Ads (and they may even be bidding on keywords related to your brand).

Thousands of companies use Google Ads to advertise their businesses, which means that even if you’re ranking organically for a search term, your results will still be pushed down the page. below your competitors.

If you’re using PPC (Pay Per Click) to advertise your products or services, then Google Ads should be part of your paid advertising strategy – there’s no other way around it. this issue (probably with the exception of Facebook Ads, but we’ll talk about it later).

1.3. Benefits of Google AdWords advertising

Reach potential customers at the right time they are looking for what you have to offer.

Your ads are shown to people who are searching for the types of products and services you offer. So those people are more likely to take action.

You can choose where your ads appear — on which specific websites and in what geographic areas (country, city, or even neighborhoods).

80% of people before shopping go online to search for information about products This will give you early access to customers, creating a huge competitive advantage.

Budget control

With cost-per-click (CPC) bidding, you’re only charged when someone clicks on your ad, as opposed to when your ad appears. There are different bidding options you can choose from.

It’s up to you to decide how much or how little you want to spend each month, and you’ll never be charged more than your budget.

With Google ads you are always proactive in controlling your budget. It can range from a few tens of thousands to several tens of millions. You can also adjust your budget by month, week or even day by day.

No minimum spending commitment

One more plus point and also the top concern of advertising investors is the cost. Google charges contractors when customers click on product information, click on the web or call the business.

Figure out exactly what part of your ad is working and build on that.

You can see reports on how well your ads are performing, see how many new customers connect to your business from your ads, where they’re coming from, and more.

Appear on many partner Google platforms

Google Ads ads appear on platforms such as: Search Network, GDN (Google display network: this is a method of advertising on Google through the use of banners), Forums, Videos on youtube and partner websites of Google. Google.

Serving for Re-marketing

Google Ads offers the ability to collect customer cookies for re-marketing. Cookie is a term used to refer to a piece of text that records the user’s information. This information is stored on the computer to identify the user when accessing a website. Serving the Re-marketing of the business.

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