The Police brand has taken an important step in the world of F1 with Lewis Hamilton and Mercedes-AMG by announcing the new collection together with the 5-time world champion. “Police” is a lifestyle brand that has been part of the Derigo Group and has signed an agreement. This agreement is a sponsorship with Mercedes-AMG Petronas Motorsport, which is currently the team that is responsible for hosting the 5-time world champion, Lewis Hamilton.
The Police brand also announced that an upcoming collection of eyewear is coming that is designed in collaboration with F1 and the fashion icon. This association will make the pilots and the rest of the team use sunglasses and optical frames of the brand.
The Police logo will be visible on both sides of the helmets worn by drivers Lewis Hamilton (British) and Valtteri Bottas (Finnish). In addition, the logo may also be visible in the pit garage and appear in all team marketing activities. This amazing partnership will be complemented by the upcoming release of the eyewear collection in collaboration with Lewis Hamilton.
Massimo de Derigo (Executive Vice President of the Derigo Group) commented that they were very proud of this prestigious collaboration. Police is a well-valued house brand and Mercedes-AMG Petronas Motorsport, a historic Formula 1 team. Police’s determination to work with Lewis Hamilton as designer and brand ambassador led to a unique bonding opportunity.
Police are once again joining the sporting world, and the Derigo Group is proud to partner with one of the strongest teams in F1. Toto Wolff (Executive Team Director) mentioned that it was fantastic to welcome Mercedes-AMG Petronas Motorsport to the Police brand. The F1 team is delighted to be partnering with a brand that embodies attention to detail and quality.
This partnership is a sign of the growing interest of lifestyle brands in Mercedes-AMG Petronas Motorsport. It also underlines the great appeal of Formula 1 as an excellent marketing platform. Launched in 1980 as a Derigo Group eyewear brand, Police now have a diverse and wide range of top-quality products.
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