Community engagement is a keystone toward guaranteeing the success of any venture. It is not always simple to manage or ensure, but it is very important.
Customers are continuously seeking businesses that are strongly integrated into their communities, make them feel heard and validated, and realize their needs.
Real Estate is not an exception to this. One of the many mantras that pave the path towards success is a developer who genuinely merges itself into the communities in order to support their growth and health.
When heightened, the community engagement can result in better conclusion. The intention of community outreach should not only be to earn the support or approval of the interested customers or occupants.
The procedure is supposed to add the development and design of a venture to determine positive and long-lasting influence on the inherent community. With the evolving face of communication, particularly over the last 2 years that streamlined digital efforts and stimulated an almost total adoption of virtual meetings and platforms, fostering productive relationships with communities – digitization has become even more effective.
From machines to software available to customers, to the forums on offer that give them the ability to share their queries and thoughts in real-time, the market is continuously changing following the people’s needs.
It is an indication of an excellent developer to host community events, engage with the communities, and stimulate exercise and fitness as a bonding experience. For instance, Damac Properties previously held its first cyclethon event at its biggest project called Damac Hills 2. Here, the community dwellers and participants from all over the UAE came to compete for a cash prize.
Digitization Plays a Crucial Role
As per the National Association of Realtors, digital communication made up 95% of all outreach efforts with customers and clients in 2019.
So, formulating a solid foundation for communication with which the real estate teams and communities can integrate to carefully consider how a community can prosper is crucial. The quicker the adoption of modern technology, the bigger the reward will be.
The streamlining of customer experience is essential to the success of any of the developments and solidifies its rank as a futuristic brand. The company should invest in the latest innovative trends towards elevating services and empowering the market to adapt to the present age.
Embracing the potential of the future, the real estate company should provide 360° views of the ready-to-move-in apartments to the interested clients, tenants, and occupants, so that they can feel the premium quality of the homes.
Plus, customers should be able to virtually customize their homes via the virtual viewing experience, so that they can feel what living in them would be like. The company should also leverage the latest technology that would enable customers to manage their lights and home appliances on their mobile.
It is common knowledge that the holy grail is to directly access and talk to homeowners in your region. But with the rise of security buildings merged with the hectic schedules we all lead, being intimate with the locals to offer your elevator pitch is becoming more difficult.
The 5 tips that you must be aware of to get your community in an engaging way are:
1.Letter Box Drops with a Difference
SOLD and an agent’s head on a flyer will directly go into a bin. In the modern era, we now offer postcards and local area reports of rare pictures, such as praiseworthy landmarks in the region and attractive local scenery.
They are designed as an arrangement of collectable prints. It is also a good idea to add your personal information at the back in the hope that the locals will hold onto them.
2.Your Presence in the Newspaper
You should promote who you are, not only what you are selling. So, it’s a wise decision to utilize your advertising space to include value to your audience and promote the community activities you are engaged with instead of the list of a number of properties you have previously sold. You should check the LuxuryProperty.com – Dubai Luxury Real Estate Brokerage as they are highlighting the top-tier luxurious properties in the Dubai real estate market.
3.Make Social Media Your Local Online Community
By employing Instagram and Facebook, there is a local audience of more than three thousand followers. These social media platforms are effective for promoting your region and support other local businesses, which is a must for locals. It is not just a platform for what you list and sell. Matter of fact, this only makes up 5% of the content you post.
4.Actively Engage With Local Community Groups
Good agencies have signed up a three year sponsorship with the local footy club to provide exclusive offers to the parents. Another good idea is to support the local daycare centers and frequently donate items to be awarded as prizes or gifts to the children and their loved ones. Remember that it is not only about the local school.
5.Select a Charity Near to Your Heart
It is not a secret that you should choose a charity that reflects your passion. For instance, if you love and play football, it is a good idea to collaborate with a charity to help source more than 100 sets of footy boats to be delivered to a country where children can not afford such things. You can also participate in the World’s Greatest Shave each year and raise money for charity.
The audience wants real stuff now, so don’t forget to choose initiatives that are true to yourself and that others will sincerely believe you are supporting, in order to solidify that you are extremely passionate about the sector you work in.
With the final aim of placing you as the top genuine, mind, local expert agent they communicate with and can trust while listing their home for either rent or sale.
The vision for a tech-savvy future emphasizes speed, will, and agility of technology by remodeling the processes and building a stellar integration layer, leading to a smooth customer experience.
In terms of imagining the future and regulating a competitive edge, a company can’t afford to simply take guidance from the tried-and-tested methods. It must add innovation at every possible corner of the journey and boost frank discussion with the customers, use collaboration tools, and develop virtual teams with active engagement from business users.