If you’re in real estate, business cards are a key part of your marketing strategy. They give potential clients a way to contact you quickly and easily. They also provide an opportunity to show off your brand and personality. If you want your real estate business cards to stand out from the competition, go beyond the basics. Here are some tips for making your real estate business card memorable and effective:
Choose High-quality Paper Stock
The quality of your business card speaks volumes about you without you having to say a word. Cards made with high-quality materials give your clients a high-quality impression of your company. Choose a thicker paper stock for a more luxurious feel. You can choose your card’s paper stock from the following categories:
- Standard: 14pt.
- Premium: 16pt.
- Deluxe: 18pt.
- Enviro: 14-18pt.
Include Your Contact Information
Include the necessary contact information in your real estate business card in an easy-to-read font. This information could include the following:
- Phone number
- Physical address
- Social media profiles
Make It Visually Appealing
The design of your business card should make an impact on viewers. Avoid overcrowding the small space with text or graphics and keep it simple. Make sure colors, fonts, and images are harmonious and consistent with each other and your business’ branding. Use design elements that reflect your real estate brand so people will easily recognize and remember you.
Choose Unique Shapes or Sizes
Your real estate business cards will stand out from the pack with a unique and eye-catching card shape or size. Shape options include square, circle, oval, or any shape that is relevant to your business. You can choose to have either square or rounded corners. A distinctive business card design leaves a lasting impression and helps you stand out to potential clients.
Add a QR Code
Add a QR code to your real estate business card. QR codes give potential clients instant access to your website or social media profiles. Here are four reasons you should use a QR code on your business cards:
- Provide more information: Increase the amount of information your card conveys to coworkers, clients, or business partners by adding a QR code. They give viewers access to websites and social media pages that may not have fit on the card. The recipients of your cards have instant information about your company, brand, and web presence.
- Direct client attention: You have complete control over the data you’re sharing with clients by using QR codes. The codes open specific websites or platforms such as social media, messenger, or phone book apps. You have access to modify the QR code landing page at any time.
- Track leads and engagements: You can track the effectiveness of the cards and the engagement levels of various groups by using QR codes. You can follow leads from scanning to engagement. Learn more about lead sources and assess the success of particular marketing initiatives and business cards.
- Convenient call to action: A call to action showcases your product or service portfolio and encourages clients to engage with you. A QR code makes your calls to action easily accessible to clients. A simple scan of the code is more convenient than searching for your URL or business name. QR codes drive action and increase the chances of follow-ups.
Use Real Estate Business Card Templates
Drag-and-drop editing capabilities and ready-made real estate templates can help you quickly and easily create professional business cards online. Choose a real estate business card template and adjust the colors, graphics, text, and images. Online design platforms have a full range of customization options. Use these tools to make distinctive business cards that fit your brand.
Create Unique Real Estate Business Cards Today
With these tips in mind, you can create business cards that stand out from the competition and attract potential clients. When designed correctly, real estate business cards can be a powerful tool in your marketing strategy. Take the time to create a card that is both professional and original. Use business card templates to create a card that you’ll be proud to call your own and hand out to clients. Business cards don’t have to be boring. With a bit of creativity, you can create professional and memorable business cards.