Nowadays, companies attract talent not only because of the characteristics of the position or the salary, but also with their culture, their values, their corporate identity…etc. It is therefore very important when attracting talent that a company is perceived as a great place to work, a place that cares for its employees and generates value for them, and that is what employer branding is responsible for. Is your brand attracting talent? In this post we tell you why Employer Branding is important.
The war for the best talent
The employer branding or employer brand is the reputation that your company has or the image that it projects in the market. Why is employer branding important? Having a good employer branding will help you attract and retain the best talent over the competition, by being considered a good company to work for.
Today professionals are king, and finding and attracting qualified talent becomes more complicated than ever. That is why you must work very well on your employer brand to be the “chosen company”, taking care of your reputation and image internally among your current employees, who are also promoters of your brand, and externally through social networks and other channels to generate that good image and brand reputation.
Whether or not you are actively working on your Employer Branding, it exists. Your current and potential employees have a perception of your brand, whether through what you communicate or not in your RR.SS., opinions of workers in certain portals, etc. That is why it is important to focus efforts on how you see yourself as an employer brand, and create a strategy to avoid creating a distorted or negative image of what it is like to work in your company, negatively impacting the retention or recruitment of talent.
Do you know your company?
The first step before telling the world what makes you unique is precisely to know… What makes you unique and different from the competition? It’s time to do a self-analysis and answer questions about how your employees see you, what motivates them to stay or what they don’t like about your company, etc.
How do we want to be perceived?
Once we have covered this point, which is knowing who we are as a company, it is time to determine how we want to be and be perceived. Make a plan of concrete actions to implement within your team, so that the employer brand you want to be is lived, and others aimed at attracting potential candidates by transmitting that employer brand externally. This strategy must be reviewed, analyzed and carried out continuously, since in the same way that teams and the company evolve, it is also important for Employer Branding to do so.
The employee is the most important and is the ambassador of your brand
It is important to start promoting Employer Branding from within, transmitting it to your employees and making them also represent your employer brand. Your team is the main ambassador of your brand so…Take care of it! That positive image is only achieved through real employee satisfaction. In addition, future talent really wants to see what it is like to work in your company, the day-to-day of the employee, so they will value the reference of a current employee much more than the image that you offer as a company.