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    You are at:Home»Sports»Why Makes IPL So Attractive To The Brands And Viewers?

    Why Makes IPL So Attractive To The Brands And Viewers?

    RockyBy RockyOctober 26, 2021No Comments4 Mins Read
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    The world of cricket has changed completely since the IPL burst into the screens back in 2008. It has brought more glamor, money, and definitely viewership to cricket, and become of the most popular cricket leagues around the world. But what are the factors that make every IPL live match so lucrative to the brands and attractive to the viewers? Well, here are a few of the facts that can answer this question aptly. So, read on! 

    One of the most cash-rich leagues

    The franchises can earn crores of cash within two months of the tournament, which is a lot more than any other event. The IPL is hosted in a cricket crazy country like India. Thus, a huge amount gets invested for telecasting. Right from Bollywood celebrities to high-quality players – it all adds up to a money-making machine in the Indian Premier League. The tournament has more players, viewership, and money, which makes cricket betting on the IPL even more exciting. 

    No strings attached for the viewers and players

    You do not have to follow a specific team to enjoy an IPL live match. When you are a fan of multiple cricketers like Chris Gayle, AB de Villiers, Virat Kohli, and so on, you can like multiple teams. There are basically no strings attached in terms of supporting players and teams in the tournament.  

    Young cricketers and big names can play together

    The IPL offers you a rare chance of watching matches where the young and seasoned players lock horns together. It’s an exciting scene to watch the players of even U-19 cricket trying to give their best to make a mark in international cricket.  

    The Indian Premier League provides the youngsters a great platform to make their mark and get a chance to play in the national teams of their countries. Two of the best examples of this scenario are Jasprit Bumrah and Hardik Pandya who have aced it in the international cricket arena after playing in the IPL. 

    The showbiz factor of the Indian Premier League

    The IPL is the perfect tie-up between Bollywood and cricket. The fact that the tournament has connections with Bollywood and big names have further increased its popularity among the youth.  

    Naturally, the broadcasters are ready to pay anything to secure the rights due to the spotlight that they will get by becoming a part of this cash-rich league. The IPL has its own quota of glamor and glitz that makes sure the attention of the viewers never wavers. 

    The tournament is nothing short of a thrilling movie

    The ODIs take a long time to complete, and test matches need even more. On the other hand, there is the IPL that comes with a short duration within which you get to enjoy some edge of the seat action.  

    So, anyone can complete their day’s work and sit down to watch the matches that take about three hours to complete. It is almost like watching a popular movie on a weekend or weeknight. And now cricket bettingsites even let you bet on it to make this movie even more interesting! 

    The ever-increasing audience

    The opportunity to witness all the big players of the game play with and against each other is unmissable. The fact that celebrities are involved further increases the popularity of the tournament. As the ads and promos come on TV in advance, it helps to build the ever-present hype around the mega event.  

    Thus, it comes as no surprise that the IPL has a huge audience base that keeps on expanding every year. After all, you cannot be a sports fan and never watch a single match of the IPL. 

    The glamor and glitter of the IPL

    IPL is not all about cricket – it’s more about ramping up the glam factor of the game. Multiple industries contribute to making the game what it is, which ensures that the glam factor soars and remains high. From dedicated social media handles to splendid after-parties, the IPL keeps shining bright. 

    The bottom line

    The popularity of the tournament has increased exponentially since it started the journey back in 2008. And if the current scenario is anything to go by, the IPL’s popularity is here to stay. 

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