Building a strong online presence for your business is one of the most important things you can do to gain new customers and get ahead of your competitors. You might think you can start building links and creating content around relevant keywords for your business, and you will start ranking high in the Search Engine Result Pages. However, while creating content and building links are essential, you will not get anywhere without a good plan. A technical SEO audit will provide the necessary information and steps to achieve your business goals. An SEO audit will determine what kind of content and keywords you should focus on and what changes you need to make to your website to make it more indexable for search engines.
It is always easier to plan and follow the guidelines to achieve success. Since Search Engine Optimization takes up a lot of time and resources, it is important to invest those in the right direction if you want to see results. An expert SEO company will provide insights about your website, your competitors, and the keywords you need to focus your content around. Since search engine algorithms are constantly changing and evolving, you should have a technical SEO audit once a year to ensure your business follows the right track. There are several reasons to have your website audited by professionals.
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Offer Users a Better Website Experience
Throughout the last few years, search engines like Google started prioritizing user experience as a deciding factor in SEO. If your website doesn’t offer a good user experience to visitors, you can have the best content and many outbound links and still not rank high in the SERPs (Search Engine Result Pages). Many aspects make up a website’s user experience. Among the most important factors, there is website structure and loading speed. A technical SEO audit will inspect all aspects that provide visitors with a good user experience.
Website structure refers to how your content is arranged and how easily visitors can find what they are looking for on your website. Information should be readily available for all users, and similar content should be linked to ensure smooth navigation and longer website stays for visitors. Broken links must be avoided because they hurt your website’s user experience and overall SEO score. An SEO audit will scan the website to determine how the structure looks from both the user’s and the search engine’s perspective. In addition, it will check for broken links and errors within the website’s code.
The website’s loading speed is the second important aspect that directly impacts the user experience. If your business website doesn’t load fast, users will be more likely to leave before browsing it. A generally accepted fact is that a visitor will decide if he will stay or leave the website in the first three seconds after entering it. In these first three seconds, he should understand what the website is about, if it looks good and if he is interested in continuing to browse it. If your website takes three seconds or more to load, the visitor is more likely to leave without checking if it suits his interest or not.
The visitor is not the only one affected by the loading speed. Search engines use an internal algorithm to determine if a website suits its standards or not. In Google’s case, a tool named Pagespeed Insights gives an overall rating for a site’s loading speed. If your business website doesn’t get good results on this test, it is likelier to have a lower SEO speed, even with great content and structure. An SEO audit will offer more loading speed insights than Google’s tool and list the necessary steps to improve the speed.
An expert SEO company will provide you with a thorough analysis of all user experience aspects. They will help you understand how your website is doing and what needs to be improved to rank higher on Search Engine Results Pages. They will compare your results to your competitors to estimate the work needed to do better than them. They can help you improve your website’s speed and structure to fit the standards. If you are an SEO specialist, you can do the work yourself based on the audit they provide.
Content also contributes to the user experience. If you offer valuable information on your website, users will spend more time browsing it and are more likely to visit other pages. They are also more likely to share valuable information on social media and other platforms. All these actions will increase your website’s SEO score.
Technical SEO Audit for Keywords
Keywords stand at the center of your SEO strategy. Your whole digital marketing strategy will be built around the chosen keywords. It is crucial to have an expert team provide you with a technical SEO audit to determine which keywords you should build your business around. There are many factors to consider when picking the right keywords for your business:
- Keyword search density
- Evolution over time
Choosing keywords with a good search volume is important to ensure there is enough traffic to bring to your business website. Keywords with high search density require more Search Engine Optimization work. Competitivity is another factor to take into account. You shouldn’t try to surpass the most competitive keywords because there are websites with high authority and long existence that rank for them. It is best to build content, rank for keywords with lower competition, and work your way up. After your website gains some authority, you will be able to start ranking for high-competition keywords.
A thorough audit is essential for setting up the keywords for your website strategy. The audit will inspect the relevant keywords for your business and decide what the focus should be. The content strategy depends on what keywords are best for your business. If you build your website around the right keywords provided by the audit, your business will have a good chance to rank among the first search results.
Surpass Competition with Help from SEO Audit
An SEO audit will not only focus on keywords and the internal part of your business website. The marketing strategy is highly dependent on your competitors as well. To rank better than your competition, you have to do a little more than what they are doing. The audit will determine exactly what keywords your competitors are ranking for and how much work they put into it. This will give you an estimate of how much work is needed for your business to be able to surpass them.
Having a team of experts do the SEO audit for your business will provide you with valuable information about your competition:
- How well structured their website is
- How good their website speed is
- What their focus keywords are
- What their content revolves around
- How often do they add new content
- What channels do they use for marketing
- Whether they added new keywords recently
- What digital strategies do they use
- If there are any relevant keywords they don’t build content around
This information can be used to build your strategy and get a step ahead of your competitors in the race for the first Search Engine Page Results. It is perfectly acceptable to gather this data about competitors because chances are they are doing the same. Search Engine Optimization is a game of knowledge, and the more you know about other businesses in your niche, the better you can build your strategy.
Expert audits will also help evaluate your current content as well. If you didn’t have an SEO audit before building your content or had it a long time ago, chances are your content needs to be updated. Updating content is a perfect way to improve your SEO score and focus on the important keywords.
Business SEO audits are the starting point for any Search Engine Optimization campaign. Without the information provided by the initial audit, it is impossible to build a working strategy that will bring success to your business. The technical SEO audit will provide essential information on the website’s health, structure, and backlinks. If an expert team provides your audit, they will help you understand what your business lacks in terms of SEO requirements and what the weak points of your competition are. You can then focus your efforts on fixing and improving your website standing. Keywords are a sensitive subject because your success highly depends on them. If you choose the right ones to build your on-site SEO and content, it will be easier for your business to succeed. Your business website’s SEO score will highly depend on the quality of the SEO audit, so it’s best to ensure you have a team of experts do it for you.