Marketing your business grows your business but even more when you use explainer videos.
How’s that? Explainer videos offer a catchier and easier way to resonate with your audience. By explaining your products and services clearly and concisely, you get to the point faster and quicken your buyers’ decision-making.
Below, we’ll discuss the top benefits of using explainer videos for marketing. That way, you can evaluate their importance to your business.
So, what are explainer videos?
In simple terms, explainer videos are short 60-90 seconds long animated videos that you can use for promotional reasons. You use these videos to demonstrate your products and/or services and their benefits, so as to attract more buyers.
When employed correctly, animated video services offer tremendous benefits for businesses, and can increase your success rates by a huge margin.
What are the main benefits of explainer videos for marketing?
Animated explainer videos will benefit your marketing process in the following ways:
1. They will allow you to showcase products and services with outstanding clarity
When compared to live-action videos, animated explainer videos are more accurate at showcasing products.
That’s because they don’t include trivial unnecessary segments and details that can distract the viewers. They are more precise at conveying a given message, thus helping your audience to understand your products, services, and the entire brand without any room for confusion.
In truth, about 94% of marketers who’ve used explainer videos confirmed that these videos have made it possible for consumers to understand products better.
2. Potential consumers will retain your message better
It’s easier to learn and retain information when using video material as opposed to text. And the fact that explainer videos typically use animation makes them even more interesting and increases their relevance to an audience.
If we break this relevance down into numbers, statistics show that you can retain about 95% of the message in a video. Additionally, over 95% of consumers find it easier to understand and remember a product when they watch its explainer video.
3. Explainer videos save a lot of time
Marketing is quite expensive, and any chance to save time is welcome. Besides, your audience’s attention span is short, and if you can save time, you’d be saving yourself a lot of trouble along the way.
Explainer videos are concise and make it easier to condense information so that you’re able to deliver a lot in just a few seconds. That’s where expert skills come in.
4. Your visibility on social networks will go up
You may underrate the importance of social networks when it comes to marketing, but they are the most effective. As people share and talk more about your products on social media, your reach will go up.
And with more than 70% of the mobile traffic being video content, you want to tap into this traffic and make the most of it. Animated explainer videos will increase the engagement and visibility of your brand.
That way, you are likely to gain more business.
5. You’ll get a better ROI
The marketing efforts that you put in are not worth the money if they don’t have a good ROI. You don’t want to pump thousands of dollars into your marketing plan just to increase your sales slightly.
A good marketing input is supposed to bring in a tenfold or more increase in revenue to make it worth the money. Dropbox, for example, invested $50,000 in an explainer video that allowed them to rake in more than $24M in revenue.
You may argue that even animated video content is more expensive to create than image or text content. While that is true, a perfectly-created video will capture more attention and allows for easier performance measuring so that you know what’s working and what’s not.
Create excellent explainer videos with The Sketch Effect
Now you know that your audience would enjoy watching an excellently-done animated video rather than reading through text content.
But it takes more than just the right tools to create a perfect animated explainer video – you’ll require talent and skill. We have that and more at The Sketch Effect.
So if you’re ready to create your first explainer video or upgrade your existing ones, be sure to engage us and see the difference that brings!