PPC advertising is the fastest and most cost-effective way to reach your audience. It’s also an effective tool for monitoring and measuring ROI. PPC ads can be targeted at specific demographics, locations, periods, etc., which means you’ll see a higher conversion rate when compared to other forms of marketing. And because it only costs the advertiser what they are willing to spend on each click, there are no long term contracts or commitments necessary. Here are five reasons why small business owners should use pay per click advertising.
Let’s take a look at these reasons.
- Develop brand awareness
When small businesses begin to use PPC advertising, they can get their brand out there. They become more recognizable and start gaining trust from customers because of the increase in exposure. Exposure is key when it comes to growing a business or getting your name out into the marketplace so you can compete with larger companies that may be dominating Google search results. One important fact here is that nearly all paid advertisements show up above organic results.
The average click-through rate for an ad on AdWords is about three percent, which means only three people will see it for every 100 clicks that happen organically—on top of this, if no one sees your ads, you’re not going anywhere.
- Drive Profit
You can’t beat PPC advertising when it comes to driving sales. It’s one of the most effective ways for small businesses to generate new revenue and maximize their online presence, which is why so many merchants are turning to paid channels like Google Adwords or Bing Ads.
- Reach your target audience
When targeting the right audience, you will get better results and will be able to find out what really works for your business. PPC ads allow you to target specific audiences based on certain criteria such as location, demographics and interests. This allows users interested in products or services just like yours to see them more easily than they would if you used other forms of advertising such as print media or TV commercial spots.
These people can then click on your ad and visit your website, where they might become leads that turn into paying customers.
- Convert your buyers
If you’re not converting your buyers, then what are you doing? This is the purpose of marketing. You need to find out how people find your website and why they aren’t buying from it. If it isn’t because of a lack of budget or product availability, then the chances are that they don’t know who you are as a company.
Your PPC ads should convert potential customers into actual ones so that anyone searching for “something related to your business could easily click on an ad instead of continuing their search through another source where there may be less chance for them actually to buy anything at all.
- Ease of refinement and optimization
The ease of refinement and optimization is another reason why small businesses should use PPC advertising. You can change your ad text to get better results or adjust bids for different keywords, which allows you to pinpoint the best performing campaigns within minutes at any time during their life cycle.
The Bottom Line
Advertising budgets need to be maximized by getting the most out of limited resources. With PPC, you only pay when someone clicks on your ad. When it comes down to choosing between various advertising options, PPC should not be overlooked. There are many benefits associated with using paid ads over organic listings, and they can help improve ROI in a big way for small businesses.
