What is Google Ads?
Google Ads is a pay-per-click service that allows you to show ads on Google, based on your keywords and the words or phrases that people search for. The benefit of Google Ads Malaysia is that it’s easy to create a campaign and manage your budget. You can set a maximum cost-per-click (CPC) bid, and then let Google automatically adjust the bids depending on how competitive the market is. You can also set up conversion tracking so you know which keywords are bringing in sales or leads for your business.
In this article, we will explore the benefits of Google ads and why it is important to use them in your marketing strategy.
6 Importance of Google Ads Marketing That Every Business Owner Should Know
When you use Google Ads, your advertisements are shown to your targeted audience. You can narrow your target audience by location, gender, or device. Even non-search sites can be targeted with your ads. Google Ads allows you to create brand awareness and leverage its advertising display network. The ads are also displayed across the web, allowing you to reach people who aren’t even looking for what you offer. Here are some tips to help you optimize your advertising spend.
1. Keyword specificity
One way to increase your conversion rates is to use more specific keywords. In the following example, you’ll see how a specific number of products can increase your CTR by 217 percent. Also, you can increase the number of conversions by 23 percent by using a more specific number in your title and description. You should also use exact price information in your title and description to draw attention to your products. These methods will not only increase your conversion rate, but will also boost your Quality Score.
When selecting a keyword, make sure to consider its search volume. The higher the number, the more people search for it each month. Another way to measure the success of a keyword is to look at its “Competition” rating. A high competition rating means that more advertisers are bidding on the same keyword, so you’ll need to spend a lot of money to achieve top positions. However, if you can narrow your focus to one keyword, you’ll be able to improve your conversion rate by up to 28%.
2. Ad Rank
In order to be ranked high in Google ads, you must first understand how Ad Rank is calculated. The calculation is not a simple equation: Ad Rank takes into account a range of factors, from the quality of the ad to the amount paid for it. In a simple auction, the highest bidder would always be on top of the list, followed by the second and the third. Luckily, Google now considers these factors and many others when determining your Ad Rank.
For example, if you want to increase your chances of appearing on page one, you can add ad extensions. Ad extensions will add more information to your ad, such as links to specific pages. Ad formats and ad extensions will also improve your ad’s chances of being seen. Google also calculates how much each of these factors impacts the ad’s position in the search results.
3. Ad Quality
Boosting your Ad Quality will increase the efficiency of your campaign by lowering the cost of each click. It will also increase the conversion rate by ensuring that your ads are shown only to people who have searched for what you have to offer. The higher your Quality Score, the better your ad will be, and the lower your monthly ad spend will be. The more quality points your ad has, the more chances you have of outranking your competition and maximizing your ad budget.
The quality score of your ads is determined by analyzing the relevance of the keywords you choose and your ad’s historical performance. Google considers keywords’ relevance and landing page quality as a part of the algorithm for determining the quality of your ad. There are different quality scores for the Search Network and Display Network, and these factors change from
campaign to campaign. Therefore, you must choose the right ad quality for your campaign.
4. Lower spend options
If you’re running a budget, you might be considering lower spend options for Google ads marketing. You can use these options to lower your budget and still achieve your business goals. Using the right keywords is crucial to driving targeted traffic and achieving your goals. In fact, many advertisers find that using more specific keywords helps them reach more people for less money. But how do you choose the right keywords? Here are a few tips to get you started.
First, you should know that the performance of Google Ads can vary greatly if your ads are directed to mobile users as opposed to desktop. Monitor your ads to understand which ones are performing better. If you’re running ads on mobile devices, you might notice that your “cost per lead” is almost double that of desktop users. You may need to adjust your ads to include bid modifiers to lower your overall cost per lead.
5. Responsive ads
Responsive ads allow you to make your ad more appealing to different screen sizes. You can also customize the ad with multiple assets per asset type, such as images or videos. Google Ads will adjust the ad to fit the available ad space. Responsive display ads will show as banner ads on some sites, while dynamic text ads appear on others. You can also add a video to your ad, which will be served in place of an image.
To improve ad performance, it is important to pin headlines and descriptions to a specific position. Pinning will make sure that at least one headline appears in each ad. You can also limit the number of different headlines to be displayed in a specific position. This will ensure that your ad’s performance is optimized. However, pinning limits how many headlines and descriptions can be shown at once.
6. Instapage’s new advertising attribution solution
If you’re in the business of digital marketing agency, you’ve probably heard of Instapage. Instapage is an enterprise-oriented post-click landing page platform that helps marketers turn their target audiences into customers. Its new Advertising Attribution Solution can help you track cost per visitor and lead with Google Ads. With this new feature, you can now see exactly how much money you’re spending on advertising and make changes accordingly.
Instapage’s new advertising attribution for Google ads marketing integrates with Google’s AdWords. It allows you to track cost-per-lead and cost-per-visitor, and can pass lead meta data to your bottom-funnel system. The best part is, you can view all of your data in real time. That way, you can tweak your campaigns to maximize the return on your marketing budget.